Greater Munich Metropolitan Area
Leading E-Business, digital sales, and service operations across B2B and B2C channels Driving the omnichannel and international growth strategy across Europe and North America Building a data-driven customer journey across all digital touchpoints Steering key digital transformation initiatives to scale growth and efficiency
Led the international E-Commerce & Marketing organization (8 markets | €100M+ revenue) with full P&L responsibility Drove digital transformation through data-driven performance marketing and CRM automation Scaled personalization and retention strategies, increasing CLV and conversion rates across key markets Implemented advanced analytics & attribution modelling to optimize marketing ROI and customer journey transparency
Orientation and strategic development of the Omnichannel & E-Commerce Business Internationalization of the E-Commerce business across key European markets and marketplaces End-to-end optimization of the digital Customer Journey with focus on conversion and retention Implementation of data-driven attribution modelling to improve marketing efficiency and ROI transparency Development of a holistic personalization strategy across web, CRM, and marketplaces 360° communication approach integrating brand storytelling, CRM automation, and performance marketing Successful launch and roll-out of Salesforce ecosystem
Defined and implemented the multichannel and E-Commerce strategy for the Betty Barclay Group Led the internationalization of the E-Commerce business and expansion into new online markets Developed and executed the marketplace strategy, establishing additional digital sales channels Built an in-house photo and content production studio to accelerate time-to-market and brand consistency Introduced CRM and Business Intelligence systems to enable data-driven customer management and reporting Managed the transition of the fulfillment provider from Netrada to PVS, ensuring operational continuity and scalability
- Strategic orientation of online business - Control of external marketing agencies - Planning of SEO optimization of countries (NL/BE/DE/UK) - SEM Campaign Planning