Greater Munich Metropolitan Area
Hello, I'm Julian đź‘‹ I'm a Munich-based marketing executive and coach with a decade of experience in startup marketing, branding, and demand generation. I help fast growing startups transform through tailored marketing strategies, empowering leadership and creative power that produce excitement and tangible results. Do you want to âś… Launch a high-impact brand people will fall in love with âś… Boost your lead generation machine âś… Build a highly efficient marketing team and operating system âś… Or simply improve marketing sales collaboration? Let's talk! I'm passionate about #startups #brand #creativity #empoweringleadership #AI
ScaleForge is where B2B startups go when it's time to get serious about growth. We help early and growth-stage teams tighten their Go-to-Market, build lean, scalable ops, and push through the chaos that comes with real momentum. What sets us apart? We're no consultants. We're builders, operators, sparring partners. Strategic when it matters, tactical when it counts. With sleeves rolled up and eyes on the milestone. Founded by experienced tech leaders who’ve helped scale companies like Celonis, Personio, and Jedox - and honed their strategic edge at firms like KPMG and Accenture - ScaleForge is on a mission to become Germany’s go-to growth engine for ambitious B2B startups. And a trusted force behind the scenes for top VCs who want real traction and progress in their portfolios.
As a CMO or project-based consultant, I give practical guidance to make the right investments in marketing and build highly efficient teams that drive success in early to mid stage start-ups. I specialize in creating memorable and lovable brands and experiences that build strong connections with their audience. From concept to execution, I work closely with my clients to develop exciting brand-driven campaigns that build awareness and generate qualified leads. Whether it's through social media, content marketing, or other channels, I help them build ROI and connect with their target audience in meaningful ways. I consult on marketing technology stack and AI. I believe that this technology used in the right way, can be an extremely powerful tool in making marketing not only more efficient but a better experience.
Built and led a team of 7 amazing & talented marketing professionals to create an impactful and efficient marketing organization in no time and with fun. We created a new powerful, story-driven brand identity and design that centered around the idea of empowering people to find and live their growth potential. On the run, we implemented a new marketing tech stack that served as the backbone of our new event and digital lead generation initiatives. Additionally, we created a ton of new exciting content, product marketing strategies and a new website, which helped to increase brand awareness and drive conversions. By combining a strong vision with a strategic approach, we were able to achieve impressive results that fueled the company's growth and expanded our audience.
Led a team of 8 with the mission to create and give the ecosystem a unique and high-value “Celonis” experience, identify and focus on high-impact touch points, and make these high value interactions scalable and repeatable. Celonis has helped me constantly grow as a leader, a manager, and a creator. During my tenure at Celonis, I built all early start-up marketing functions from scratch, including brand&content, digital marketing, customer marketing, social media, event production, and press & tier 1 relations. Up to today, I have collected over 300.000 Euro prize money and landed the equivalent of a 7 Million Euro marketing spend. This, most notably, includes awards and initiatives such as Deloitte Fast50 Award, EY Entrepreneur of the Year, Forbes 30under30 or the President’s Award for Innovation in Science & Technology. Over the years, I’ve created impactful brand & content touch points for customers/prospects, investors, potential employees - from the Series A investor pitch, numerous sales & product decks and websites, to multi-channel campaigns, customer stories, videos and events. I was able to add significant momentum to milestone deals with major now-customers such as ABB, Vodafone and Siemens. With a small team, I built the vision and experience behind our first international 3-day flagship event, Celosphere, in less than 7 months. One year later, during the beginning of the CoVID pandemic, my team pivoted the next Celosphere from an on-site event to a full-blown live streaming event in 6.5 weeks.
Built early-stage marketing & PR for Celonis as a unicorn software start-up from scratch. Conceptualized and executed a 1000+ three-day flagship event in 6.5 months. Acquired the following accolades: Deloitte Fast50, EY Entrepreneur of the Year, Forbes 30under30, KfW Banken Award, TUM President's Award
Celonis is a leading global supplier of enterprise-ready process mining. With its unique Celonis Process Mining technology, it offers a versatile, innovative, industry-independent analytics solution for optimizing IT-driven processes in large enterprises. Celonis enables its customer to run transparently: Siemens, ABB, KPMG, Fiducia, RWE and many other customers have all have placed their confidence in Celonis’ strength and capacity for innovation. The headquarters of Celonis GmbH is located in Munich, Germany.