Italy
I’m a Service and User Experience Designer who works at the intersection of research, strategy, and design to shape meaningful experiences within complex systems. My practice is grounded in research and strategy, enabling services and experiences that are meaningful and human-centered. I’ve contributed to digital transformation initiatives within enterprise ecosystems, collaborating with business leads, designers, and development teams. I translate complexity into strategic narratives: frameworks, service blueprints, and models that enable alignment and informed decision-making. I advocate for solutions that meet users' needs, align with organizational priorities, and deliver long-term value.
Worked on the refinement of digital and offline service touchpoints, enhancing clarity, usability, and overall service coherence. I delivered wireframes, information architecture, and prototypes for a national platform, supporting more intuitive and accessible user interactions. I also facilitated an internal strategy and innovation workshops that enabled teams to explore opportunities and generate concepts for future service and technology initiatives.
I led research and design initiatives for digital transformation projects, managing stakeholders across business, design, and development teams. I directed end-to-end research, synthesized insights into strategic frameworks and service blueprints, and supported decisions for enterprise ecosystems connected to Salesforce-related environments, as well as component libraries in Power BI and SharePoint. In this role, I ensured strategic value while guiding teams toward consistent, user-centered solutions.
I contributed to the design and research of digital services within enterprise ecosystems, collaborating with multidisciplinary teams across regions. My work included conducting user research, building and testing prototypes, facilitating workshops, and creating UX guidelines that supported product decisions. I focused on translating complexity into clear, actionable recommendations that improved usability and strengthened alignment across stakeholders.
Worked on early-stage research, ergonomics testing, and brief definitions for projects in retail and workplace design. I developed conceptual proposals, 3D models, and prototypes to support product validation and guide the transition from initial insights to tangible design solutions.