London, England, United Kingdom
True innovator and strategic thinker with +15 years' experience in the Beauty Industry across global corporations, SMEs and start-ups. Specialised in Product Marketing, Brand Strategy and NPD across both Luxury and FMCG sectors. Passionate about working with and developing sustainable innovative brands and launching winning products based on consumer insights, trends and Beauty knowledge. French native and fully bi-cultural with a wide understanding of UK, US and French markets. 13 years of leadership and mentorship experience.
Clients include: Charlotte Tilbury, The Nordic Beauty Inc, Vitola, Bn-ji, Sartori Skin, AimX... Key Expertise and Services: BRANDING: * Brand creation * Story-telling * Copy-writing PRODUCT INNOVATION: * Portfolio assessment & development * Concept-writing * Concept-to-launch NPD (formula, pack and shades development) * Product assessment OPERATIONAL EXCELLENCE: * Creation of tools and processes (pricing ladders, concept templates, market overview, etc.) * Retailer marketing support * Market & data analysis * Marketing strategy * Pricing strategy MENTORSHIP & LEADERSHIP
Kjaer Weis. Certified-organic, Sustainable, Luxury Beauty. - Worked as Founder's right hand to propel the brand to the next level with a focus on branding, innovation and product. - Delivered innovation calendars for 2023-2025 valued at $3 to $5M yearly. - Created best-in-class product concepts across Makeup and Skincare based on market knowledge, consumer insights and trends. -Led the NPD team to develop and launch outstanding products: formula, shades, primary + secondary packaging briefs, evaluation & approval. All products launched have 5* reviews and feature in top 5 brand products. - Improved sku productivity and brand profitability. - Developed all brand and product content (copy + visual). - Worked hand-in-hand with digital team to orchestrate a successful website relaunch.
OMOROVICZA- Brand Marketing Strategy Worked with the Founders and Global Marketing Director to develop a robust marketing calendar and tools to be used by wider team. TRINNY LONDON- Brand Strategy and Innovation Worked with CIO, NPD teams and Founder to lead recommendation on brand and innovation strategy.
Led global marketing & NPD for the #1 category for Rimmel (Face), worth $50M+ NR. Built 3-year turnaround strategy and brought Rimmel back to growth. - Delivered the innovation calendar for 2019-2022. Championed data, insights and trends to unlock opportunities and identify gaps in our product portfolio. - Created concepts for Face category. - NPD: Pack, formula, design and shade briefs, evaluation & approval. Led cross functional team of experts (NPD, R&D, marketing) to bring all products to life from concept to launch. Initiated and delivered Rimmel 2 biggest launch for 2021 worth >$35M. - Responsible for the category P&L and budget, delivered against strict financial targets and tight timelines. Increased gross margin of existing products by up to 10pts. - Collaborated with in market teams to ensure locally relevant innovation that met their commercial constraints. - 3 direct reports.