Julia Darlington

Head of Media Effectiveness at Sky

London Area, United Kingdom

About

Marketing leader driven by the belief that sustainable growth starts with understanding customers and making deliberate strategic choices. I bring together customer understanding, marketing, data and commercial thinking to help organisations make better strategic decisions, align teams around shared priorities, and turn complexity into clear, actionable decisions. I'm particularly interested in how data and emerging technologies can help organisations make better decisions, adapt faster and create lasting value for customers and the business.

Experience

  • Sky (7 yrs 2 mos)
    • Head of Media Effectiveness
      Apr 2026 - Present · 4 mos

    • Head of Media Strategy
      Dec 2022 - Apr 2026 · 3 yrs 5 mos

    • Media Strategy Lead
      Mar 2021 - Dec 2022 · 1 yr 10 mos

  • Gain Theory (Greater London, England, United Kingdom)
    • Manager, Econometrics
      Aug 2018 - May 2019 · 10 mos

    • Senior Analyst, Econometrics
      Jan 2017 - Jul 2018 · 1 yr 7 mos

  • Integer Research Limited (Greater London, England, United Kingdom)
    • Consultant
      Feb 2016 - Dec 2016 · 11 mos

    • Analyst
      Jul 2014 - Feb 2016 · 1 yr 8 mos

    • Graduate Analyst
      Sep 2013 - Jun 2014 · 10 mos