Heilbronn, Baden-Württemberg, Germany
The Taklimakan Rally is one of China’s premier cross-country rally races. Assisted in building the registration database and support check-in. Collected and verified competitors’ time cards and logged results into scoring system. Compiled and produced the results sheets, ensuing full consistency between timing data, penalties records,and the official published bulletins.
· Supported clients in loyalty marketing strategy, leveraging brand positioning and consumer insights to design membership programs. Planned and executed membership campaigns, including points redemption systems, coupons and engagement initiatives to increase participation and repeat purchases. · Analyzed member and consumer data to provide actionable insights and optimize marketing strategies, while preparing proposals and post-campaign reviews.
· Supported Brand Managers in key brand initiatives, coordinating product launch execution, offline promotional campaigns, sampling activities, POSM design adaptation, and logistics arrangements to ensure smooth on-site execution. · Assisted in vendor and budget management, preparing contracts and quotations, tracking orders in internal systems, and liaising with multiple teams, gaining hands-on exposure to FMCG operations and cross-functional coordination.