Paris, Île-de-France, France
Editorial & Strategic Planning: - develop seasonal collection strategies and marketing themes - align product storytelling with campaign calendars - strategically match products with key messaging Content Production & Creative Direction: - lead conceptualization and art direction for seasonal campaigns - oversee model styling, location scouting, and product curation - manage end-to-end production of editorial and brand shoots - conceptualization & lead moderator live-shopping - oversee and plan weekly content productions (Video & Image Assets for different Social Media Platforms) Branding & Communication: - define and implement collection branding guidelines - curate visuals for campaigns across digital touchpoints (socials, newsletters, shop, etc.) - craft compelling messaging and briefing for all thematic campaigns - develop and execute organic social media campaigns - manage brand community across Meta, TikTok, YouTube & more. E-Commerce & Shop Communication: - enhance site navigation/ customer journey with inspiring editorial content - create style guides, occasion-based shopping experiences & product storytelling - develop product family pages and editorial content for brand immersion - curate seasonal lookbooks for AW & SS collections
- shooting conception, planning & coordination - developing content plans & social media strategies - management of the day-to-day handling of all social media channels - develop and execute influencer marketing strategies and creative campaigns
- collaboration in the creation and maintenance of the product catalogue - development of promotion and sale actions, cooperation in the creation of newsletters and magazine article
- managing international press requests - organizing and managing PR samples - aggregating all clippings into a database & creating weekly reporting