Rio de Janeiro, Brazil
Marketing professional with CRM certification and 8 years of experience in the real estate sector, including team leadership. Specialist in strategic negotiations that drive consistent results, customer profile identification and development, and effective planning to close deals. Strong experience in training and onboarding, empowering teams to achieve high performance.
• Leading and supporting negotiations between property owners and buyers, including offer strategy and closing support • Scheduling and optimising property viewings to increase conversion rates • Developing and qualifying prospect profiles to define clear sales objectives • Daily CRM management to optimise the sales funnel, pipeline visibility and deal progression • Supporting and enabling partner broker teams to improve sales performance • Leading training and onboarding programmes to ramp up new hires faster and improve productivity • Analysing team performance and sales data using spreadsheets to identify opportunities and improve results
• Investigating customer profiles to understand needs, objectives and financial conditions • Managing a B2C client portfolio with an average budget range of 1M to 5M • Aligning opportunities with the SDR team, including lead qualification and sales funnel management • Presenting available inventory based on each client’s profile and buying intent • Conducting in-person and virtual property viewings • Managing ongoing client relationships and portfolio retention • Tracking and managing daily activities through CRM systems, including Salesforce and Garagem • Working closely with the legal team to resolve documentation issues, mortgage applications and government fund withdrawals (FGTS)
Worked in sales and property acquisition at Unique, a luxury real estate brand created as an endorsement of Brasil Brokers to serve Rio de Janeiro’s high-end market. Operated exclusively in Leblon, Ipanema and Gávea as a real estate consultant and listing specialist. Conducted full property assessments, including RGI and deed analysis, managed property registrations on the platform, and provided client advisory services by analysing and understanding individual buyer profiles.