Barcelona, Catalonia, Spain
📖 Educational Curriculum Design 📢Marketing Communication & PR 📘Storytelling ✍️ Writing & Journalism: Throughout my career, I’ve weaved together these skills to transform my passion for writing into narratives that build connections between target audiences and projects with impact on individuals, communities, organizations and enterprises. For example: ►📖 EDUCATION & CULTURE At Pez Plátano Cultural Institute, I transformed an idea into an ambition, then a business plan, a communications and marketing strategy—and finally into creative writing curriculum, programs and workshops. Five years, 47 workshops, 53 events and 3,000 followers later, the institute was positioned as number 3 in the city. ►👗 BRANDS I shaped communications strategy including brand messaging, promotions and positioning for luxury brands like Ona Saez and Tiffany for the Ecuadoran market. ►💊 CAUSES At the American Cancer Society, I directed media relations and secured positioning in outlets like The New York Times. ►📚THE HUMAN EXPERIENCE Through media columns, short stories and novels like “Lengua ajena,” I create a narrative bridge that connects readers to experiences like emigration, that single decision that echoes for generations as descendants search for identity and belonging. ======================================= Do you need a seasoned communications professional to craft the storytelling that engages your target audience and boosts visibility? Feel free to send me a contact request or write to me: 📱[email protected] ======================================= My passion, philosophy and purpose: ✒️ “I like to write. I love to write. But I write just for myself and my own pleasure.” The thing is, unlike what Salinger implied in this quote, what brings me pleasure is placing my storytelling skills at the service of communication in the most etymological sense of the word’s Latin origin: to share, impart, inform and unite.
Teach graduate seminars in literature and creative writing, and supervise M.A. students through the development and direction of their thesis projects.
Faculty member. Teaching Creative Writing to Master's students in the Permanent Program at the University of La Rioja.
Stories are everything. They’ve been part of our lives forever, from the tales our ancestors shared around campfires to the narratives we create today. If you’re looking to stand out—whether as a business, a writer, or just someone with a story to tell—you need to connect emotionally with your audience. That’s where I come in. I truly believe Stories Matter. Stories are the heartbeat behind our lives, our families, our work, and our brands. If you’re a company that wants to thrive or you’re dreaming of writing a book, your words need to resonate with your readers. It’s all about connecting, and that’s where I can help. I’ve been working with words for years. I’m an internationally published author with four fiction books, fellowships, and some great opportunities along the way. I’ve worked with companies to craft content strategies and write messages that stick. I’ve written and edited articles, blogs, and more, and I’ve even spoken at a bunch of conferences about storytelling and writing. I can help with: ✅ Writing & editing books: I’ll help you write, edit, or polish your book—fiction or nonfiction. ✅ Speechwriting: Let’s create messages that inspire and connect. ✅Content strategy: From corporate copy to social media and blogs. ✅Copywriting & articles ✅Storytelling for brands: Let’s tell the story behind your brand in a way that feels real and relatable. ✅Creative writing workshops: I run fun, practical workshops online and in person—covering everything from personal storytelling to writing for brands. ✅Bilingual storytelling: English or Spanish
In today's business landscape, companies recognize the imperative of crafting a compelling narrative to effectively convey their messages. The FinTech sector, in particular, is witnessing remarkable achievements, generating a multitude of compelling stories that need to be communicated both internally and externally. In my role, I specialize in the art of storytelling, focusing on articulating what the company does and showcasing its success stories. Additionally, I actively manage accounts to ensure a seamless and client-focused experience. I am proud to contribute to this narrative at Santander Group, a company that truly understands and embraces the importance of effective communication. Santander Group is at the forefront of leveraging impactful storytelling to convey its accomplishments and innovations in the FinTech space. It's an exciting journey in which I (among other things): ✅Create and manage engaging financial and technological content. ✅Ensure the coherence of content with the platform's voice, tone, and style, aligning with the established communication strategy. ✅Keep channels updated with relevant, original, and accurate information. ✅Edit, proofread, and propose enhancements to previously drafted texts. ✅Develop content proposals. ✅Monitor site performance (KPI tracking, traffic analysis, etc.). ✅Uphold SEO strategy for optimal content positioning.
Stories are more memorable than facts. That is the magic of storytelling and why I love the projects I take on in content creation, curriculum & academic development, and as journalist. An example of the projects I have designed, developed and delivered: ✅ I am a regular Columnist at Diario La Hora, producing a bimonthly column delving into the intersection of culture, education, current affairs, and more. ✅ Content Editor across Multiple Formats, editing essays, books, and articles, including notable works like "Bosques que arden maravillosamente" by Juan Pablo Cevallos and "Crónicas de un terremoto" by various authors. I craft engaging content for diverse channels, including newsletters, social media, media outreach, and press releases. ✅ Novels and Short Stories such as: "Lengua ajena," "Yeguas y terneros," "La mano de Malena," and "La casa está muy grande" (Linda y Fatal Editorial). ✅ Author of articles, interviews, and essays, including pieces like "Lo primero que cierran son las escuelas" (opinion piece in Indómita), "Asumir la monstruosidad" (interview with María Fernanda Ampuero in Revista La Balandra Argentina), "Desarraigo" (personal essay in Soylazoila digital magazine), "Mares and Calves: Latin American Literature Today." ✅ Workshops at different important institutes such as Fondo De Cultura Económica de México, Embassy of Argentina in Ecuador, Fundación la Balandra, and online.