Julia Madden

Head of Communications, SAP Southeast Asia

Singapore

About

I have spent more than a decade working in-house and agency-side across Australia, the UK and Singapore. During my career I have led national and international communications programs for organisations including SAP, Barclays Bank, AWS, Optus, and Woolworths.

Experience

  • SAP (5 yrs)
    • Head of Communications, SAP Southeast Asia
      May 2025 - Present · 1 yr 2 mos

    • Head of Communications, SAP Southeast Asia and Australia & New Zealand
      May 2024 - May 2025 · 1 yr 1 mo

    • Head of Cloud Solutions Communications, SAP Asia Pacific & Japan
      Jul 2023 - May 2024 · 11 mos

  • PR Manager at Barclaycard
    Sep 2019 - Oct 2020 · 1 yr 2 mos

  • Account Director at Missive Ltd
    Nov 2015 - Aug 2019 · 3 yrs 10 mos

    Clients included the likes of Telefonica, Santander, Santander InnoVentures, O2 and PayU

  • Account Manager at Bite Global
    Mar 2015 - Nov 2015 · 9 mos

    Clients worked on at Bite include: Exterion Media, Trainline, Palo Alto Networks, BAE Systems Applied Intelligence, Bruin Biometrics, GitHub and Sidetrade

  • Account Manager at Fuel Communications
    May 2011 - Jan 2015 · 3 yrs 9 mos

    Started at Fuel in a Graduate role. Clients worked on at Fuel include: Optus, Dick Smith, Move, Servcorp, ThoughtWorks, NICTA, Toshiba, Woolworths Everyday Rewards, Amazon Web Services and Fantastic Furniture