Greater Boston
I’m a Designer and Illustrator with over 6 years of experience bringing ideas to life through thoughtful design and visual storytelling. Whether sketching by hand or designing digitally, my goal is to craft visuals that inspire, engage, and tell a story. Throughout my career, I’ve contributed to a wide range of creative initiatives. From developing brand visuals and marketing campaigns to assisting in creative direction and ensuring cohesive, impactful design execution. I take pride in transforming concepts into visuals that not only look great but are engaging and impactful.
Graphic Design lead for retail beauty brands: Revlon, Drybar, Hot Tools, & Curlsmith
• Freelance Design & Artwork: Wheelock Family Theatre, The Huntington, Colt Coeur, Bleeker, Chickenshed NYC, Zone 3, Brooklyn Writers Co., Reflection Films, Arcadia, MEDA Inc, Zoo New England • Work with clients to interpret their ideas by developing visual concepts by hand and using computer softwares with the goal of engagement at a glance
• Worked closely with art director to assist in the creative direction for upcoming campaign photoshoots • Led the creative development of in-store activation materials, from ideation to final production • Translated high-level creative concepts into compelling visual designs for both digital and print formats including retail, trade, e-commerce, out-of-home, and social media • Partnered with cross-functional teams including brand, retail, and sales to support go-to-market strategies. • Oversaw production specs, vendor communications, and press checks to ensure high-quality output
• Designed all in-house design for the company, including all print and digital collateral such as direct mailers, brochures, posters, public advertisements, programs, web and social content • Managed the creation of production specific artwork and marketing materials with internal staff, outside vendors, and freelancers • Designed assets for the annual Spotlight Gala (both virtual and in-person), which successfully raises over $1 million annually • Executed company’s rebranding initiative to be consistent across all platforms, both for internal and external collateral
• Successfully created brand identity and design for Cityscapes' Plant, Sprout, Grow • Designed packaging, postcards, and created illustrations for products and social media • Explored visual concepts through design iterations and implementation into well edited solutions • Researched and identified key social trends to recognize consumer trends and support the company's vision