Berlin Metropolitan Area
Marketing and brand professional with 16+ years experience in consumer goods and e-commerce industries. Experienced in building and leading marketing teams and managing budgets up to 3 million euros on a global and local scale. An achievement-driven team player with a strong sense for aesthetics and the latest trends. Comfortable in fast-paced startup environments as well as established corporate structures.
At DR. VIVIEN KARL we create natural and science-based intimate care for women by women. We aim to educate people about intimate health and empower women to choose products that fit their needs.
ready2order offers a modular POS and payment solution that enables small businesses to optimize and digitalize their processes. The functions range from a cloud-based POS system, mobile payments, customer and inventory management to advanced analyses. ready2order helps to keep the burden of administration for entrepreneurs as light and as quick to manage as possible.
Led marketing unit of 4 by setting operational processes, growing industry knowledge and creating agency networks. Responsibilities included employee recruitment, onboarding and development interviews, budget creation and allocation Responsible for development and positioning of various global brands, including market research, brand strategies and corporate design Mapped out global product GTM strategies and ensured consistent brand visibility in retail and consumer-specific communication materials, from in-store presentations to digital assets Managed large scale branding and marketing campaigns, including a thought leadership campaign Conceptualized and managed brand and product photo productions by creating industry-disrupting design aesthetics
Developed brand strategy and implemented marketing activities with focus on B2B partnerships