Julia Brand

Junior PR & Communications Manager Guerlain

Düsseldorf, North Rhine-Westphalia, Germany

About

Experience

  • Guerlain (On-site)
    • Junior PR & Communications Manager
      Feb 2026 - Present · 5 mos

    • Trainee PR & Communcations
      Jun 2025 - Mar 2026 · 10 mos

      - Supporting the development and implementation of PR strategies - Creating press releases, newsletters, and other communication materials - Maintaining media contacts and building new media relationships - Organizing and coordinating events and press activities - Monitoring and analyzing media coverage - Assisting with social media activities and content creation

  • Clienteling & Events at Louis Vuitton
    Nov 2024 - May 2025 · 7 mos

    - Supported the planning, organization, and execution of in-store customer events and private client activities - Assisted in managing CRM processes and implementing sales-driven clienteling initiatives for stores and the client service team - Contributed to the planning, preparation, and distribution of direct mailings to clients - Compiled and analyzed monthly statistics and quarterly reports - Created customer segmentations and target group-specific client lists to support tailored action plans - Maintained the customer database and supported the rollout of new CRM tools and features - Independently conducted competitive analyses and created benchmarks - Took on administrative and operational tasks, such as travel planning and booking, as well as preparing presentations - Collaborated closely with other departments at the head office and retail stores, and supported the coordination of external service providers

  • Content Creation at Anita Hass
    Mar 2024 - Nov 2024 · 9 mos

    Creating exclusive photos and reels for social media

  • Werkstudentin Event & Assistenz der Geschäftsführung at Breuninger
    Sep 2023 - Dec 2023 · 4 mos

    - planning, organizing & management of Events and Cooperations - Organizing the management office for the Luxury Fashion Mall

  • Werkstudentin Einkaufskoordination E-Commerce at Fashion ID GmbH & Co. KG
    Oct 2022 - Mar 2023 · 6 mos

    - Interface function between buyers and other departments - Projects in E-Commerce & Campaigns - Analysis, research and reports