Geneva, Geneva, Switzerland
Sales & Marketing Manager, Eastern Europe & Scandinavia @Hublot (August 2019 - Present) - Strategic Market Growth & Commercial Performance: Develop and execute comprehensive annual marketing and sales strategies, directly driving revenue growth, market share expansion, and penetration within Eastern European and Scandinavian markets. - Business Development & Sales Channel Optimization: Identify and capitalize on new commercial opportunities, cultivate key client relationships, and optimize sales channels to achieve ambitious sales targets and enhance brand presence. - High-Impact Event & Partnership Activation: Lead the planning, coordination, and activation of high-profile events and strategic partnerships, designed to generate leads, foster client loyalty, and directly support commercial objectives. - Data-Driven Commercial Strategy: Conduct thorough market analyses to inform sales forecasts and implement targeted commercial strategies, and manage budgets effectively to maximize profitability and sales efficiency. - Brand & Visual Excellence: Oversee the implementation of visual merchandising campaigns and provide creative assets for digital/social media, ensuring consistent luxury brand messaging that supports sales narratives. - Performance Tracking & Reporting: Meticulously activate and monitor both marketing and sales activities, providing detailed reports and actionable insights to inform future commercial strategies and achieve KPIs. Trade Marketing Project Manager @Hublot (February 2015 - June 2019) - International Brand & Merchandising Leadership: Managed international branding initiatives and led critical merchandising project management, ensuring cohesive brand representation and optimal point-of-sale appeal to support global sales. - Global Event Execution & Commercial Support: Supervised and executed a portfolio of high-stakes international events and top collaboration events (e.g., FIFA World Cup 2018, UEFA Euro 2016, Baselworld), designed to elevate brand prestige and indirectly drive commercial interest. - Product & POS Management: Oversaw point-of-sale (POS) product management, including wall clocks and showcases, optimizing product visibility and brand presentation in retail environments to enhance the customer buying experience. - Key Event Portfolio: Instrumental in organizing and managing a diverse range of key events such as the Hublot Match of Friendship, Pelé x Mbappé Press Conference, LVMH/Hublot Journée Particulières, Hublot Design Prize, and multiple Hublot Polo tournaments (Gstaad, Ascona).
Responsable du team compétition, Gestion de la base de données, Moniteur de wakeboard et ski nautique, organisation d'évènements, mise en place de la stratégie de communication pour le projet Vision Olympic 2020 et Community manager. Membre du comité depuis 2013.
Analyse Marketing complète pour une solution bancaire dans le cadre dans chantier marketing pour Polycom Lausanne.
4 mois de stage chez Starling Hotels & Resorts au département e-Marketing et Marketing. Community management, Suivi et mise à jour des sites internet, envois de newsletter, création de borchures et flyers, mise en place de stratégie Marketing.