London, England, United Kingdom
• Professional Background: Executive MBA at HEC Paris; PhD in Physics from a Top-10 UK university; BSc in Electrical Engineering; 15-year experience in Strategy, Marketing, Business Development, Product Management, Innovation Management with global MNCs. • Market/ Product Strategy: Possess adept research skills, tailoring strategies case by case; astute analytical talents and ability to collect insights and translate intelligence into operational strategy. Segments include EV, Energy Storage, Robots, Automation, Consumer Electronics, Construction, Furniture, Sports. • Business Development: Outstanding competency to build network in value chain with strong business acumen; Skilled in opportunity exploration & new business development. • Leadership: Experienced in leading cross-BU and cross-function teams with strong motivation skills to meet targets; displaying cultural sensitivity with long-term exposure to Asia (>11-Year), Europe (6-Y) and USA (1-Y). • Key Strengths: Bayer Marketing Excellence/ Project Leaders; Bayer Marketing Excellence/ Marketing Activation Excellence; Bayer Innovation Excellence/ Projects Portfolio Management; ITRI Certificate of Industry.
Responsible for New Business Development and Marketing group-wide for Wah Lee Industrial Corporation.
Delta Electronics is a global leader in the Power Electronics industry and generated a revenue of $13B in 2023. • Built strategy and business plans for 2 new business ventures (EV Battery Swapping Station & European Energy Storage System); obtained approval from CEO to form new business venture teams.
TIES is a startup jointly established by Chinese Academy of Sciences and Jiangsu province in China, in order to drive lithium battery industry in Yangtze River Region. Its 300 highly educated staff offer technical services to companies across industries of EV, Energy Storage, 3C, etc. • Coached and facilitated 4 BUs to develop 2023-2025 strategy and planning. • Designed strategy and business plan for a start-up and obtained investment & loan > ¥ 50M . • Responsible for marketing activities of overseas business.
MIDEA Group is #1 Appliance Maker in China; Revenue: € 50B; Employees: 160K • Completed strategy development & innovation pipeline for 3 new sectors (Energy Storage System, Data Center and Robotics Vision) via leading multi-division teams. Strategies and innovation pipelines approved and executed. • Accomplished 13 market/tech studies; topics including Autonomous Vehicle, Carbon Neutral, and Industry Automation.
Responsibilities: • Product Marketing leader for Consumer Electronics Coatings Team. • Marketing leader for Global New Business: Strategy Planning & Business Planning. • Assisted CTO to develop innovation-pipeline/ incubators/ tech-ventures/ opportunities, run strategic planning, design performance metrics, and restructure organization. • Led global Projects Portfolio Management Office (PMO) to ensure group innovation portfolio are prioritized, resourced, tracked and managed properly. • Leader of Global Production Cost Reduction Program. Achievements: • Successfully completed an Industrial Coating market strategy plan leading to decision making of entering new market segments and developing high-end products. New sales were created since H1 2019. • Accomplished market strategy plans for two global incubator projects. Proposed several business plans, one of which was executed in H2 2019 and savings created. • Delivered monthly Market/Competitor Intelligence Reports for Executive Members, to develop innovationpipeline/ incubators/ tech-ventures/ opportunities, e.g. advanced electronics, autonomous vehicles, batteries, etc. • Generated high-impact due diligence reports of potential M&A Candidates along with 3rd party consultants. • Successfully developed product branding for 3C coating product portfolio, and supported to develop marketing toolkit including company/product brochure, sample box, product database, testing reports, etc. • Supported Nippon Paint to enroll in the Approved Vendor List of global Tier-1 OEMs, e.g. Acer and Asus. • Established Global Project Management Office (PMO) through alignment with 50+ teams, and consolidated 1000+ projects. Streamlined & Digitalized Project Management Process into An Online Software. Provided portfolio analysis reports to Executive Members to inform R&D strategy transformation. • Led Global Cost Reduction Program and generated >6 Mio USD savings (net profit) in 2020.