Judy Hoffman

Growth Strategy Consultant/Award Winning Marketing Instructor/Learning Solutions Designer; Previous: V.P. Marketing Kellogg’s, Director Brand Management Quaker Oats (Pepsico)

United States

About

I deliver Learning Solutions for higher education...with a focus on AI strategy, while continuing to emphasize development of curiosity, critical thinking, and agency.

Experience

  • Marketing Instructor at Davenport University
    2002 - Present · 24 yrs 7 mos

    Developed and implemented AI Integrated curriculum for Digital Brand Engagement Course. Course was designed to integrate AI tools in thoughtful, career-aligned ways, while continuing to emphasize development of curiosity, critical thinking, and agency. Recipient of Excellence in Teaching Award given to faculty “who possess exceptional dedication to mentoring and engaging students, demonstrate mastery of effective learning delivery methods, and are recognized experts in their fields”. Creating digital and in person learning experiences for building capability in digital engagement, branding, product management, innovation, anticipating and influencing trends, and thinking collaboratively. Recent courses include: Digital Marketing, Marketing Foundations, Public Relations, Search Engine Marketing and Analysis, Digital Brand Engagement, Digital Retailing

  • Growth Strategy Consultant at coACTIVE Marketing
    2000 - Present · 26 yrs 7 mos

    Partnered with organizations to launch new ventures, grow their customer base, create community-based job opportunities, improve job training programs, bolster sustainable purchasing, and expand entrepreneurial programs for university students. -Assessed marketplace and competition -Conducted research to increase understanding of the needs and goals of organizations and users. -Evaluated business opportunities -Identified ways to increase growth and impact -Recommended programs

  • Consultant at Booth Alumni Nonprofit Consultants (BANC)
    2020 - 2023 · 3 yrs

  • Vice President Marketing at Kellogg Company
    1999 - 2000 · 1 yr

  • Sr. Vice President Marketing/Sales at Lionel LLC
    1996 - 1999 · 3 yrs