Berlin, Berlin, Germany
CAMPAIGN MANAGEMENT: own timing and budget of international campaigns (9 countries), provide creative briefing, execute and measure multi channel campaigns aligned with in- and external global stakeholders CREATIVE ASSET PRODUCTION: manage internal creative team's ressources, briefing and creative process ensuring priorities are aligned with business goals and asset quality is aligned with brand CONSUMER UNDERSTANDING AND BRAND MEASUREMENT: owning market research projects coordinating agencies, support qualitative UX-research with product lead, own brand related A/B tests across countries and ensure knowledge transfer across departments TV-MEDIA SPEND AND PERFORMANCE CHANNEL BRAND BUDGET SHARE: Main contact for media agency and internally the share of brand budget on performance channels INTERNATIONAL PARTNERSHIPS: Coordinate Global brand partnerships across countries (e.g. Unilever)