The Randstad, Netherlands
With an academic foundation in Public Policy (M.A., ongoing), Crisis & Security Management (MSc), and International Relations (BSc), I bring a multidisciplinary perspective to complex challenges. I bring cross-sector experience spanning political science research, logistics operations, and marketing, underpinned by strong analytical and stakeholder-management capabilities. More recently, I have ventured into FMCG marketing, gaining experience in brand strategy, product positioning, consumer engagement, and market analysis. This diverse background enables me to adapt quickly, connect ideas across fields, and deliver results in dynamic, multicultural environments.
- Supporting Nigeria’s 2nd largest culinary master brand across Tomato Paste (Tasty Tom, De Rica, Festin) and Seasoning (Chicken, Beef, Curry, Stew and Jollof) categories, driving product and brand growth. - Contributing to the management of product lifecycle from research and packaging development to launch; understanding brand positioning; preparing competitor and market monitoring reports; tracking SKU performance; and providing actionable insights. - Analyzing consumer preferences through structured interactions and data insights; executing reward-led activations and promotional campaigns in key Lagos markets to boost visibility and positioning. - Supporting ATL/BTL campaigns (radio, TVC, OOH, activations); contributing to quest projects, POSM KV, packaging briefs, and innovation projects while leveraging AI tools for scriptwriting, animation, and content optimisation. - Partnering with sales teams, agencies, and stakeholders to ensure strong trade execution; liaising with regulators for compliance; and working with creative agencies to deliver high-quality storyboards and advertising concepts.
- Conducted in-depth political research and analysis, producing evidence-based articles on global and domestic affairs. - Monitored geopolitical trends and policy developments, translating insights into compelling narratives for diverse audiences.
- Developed engaging, research-driven content on geopolitics, global security, and policy analysis for an international readership. - Conducted thorough political and economic research, ensuring fact-based and strategically framed articles. - Translated complex political theories and global trends into accessible, thought-provoking content across multiple formats. - Stayed informed on international affairs, seamlessly incorporating real-time developments and emerging narratives into the content strategy. - Collaborated with editors to enhance clarity, structure, and strategic messaging, adapting writing for policy reports, opinion pieces, and media analysis.
- Acted as the primary point of contact for clients, managing end-to-end communication, resolving service issues, and coordinating logistics to ensure timely and efficient deliveries. - Conducted detailed analysis of market trends, customer behaviour, and competitor positioning to inform strategic sales initiatives. - Collaborated with cross-functional teams to align sales strategies with logistics operations, optimise resource allocation, and ensure high service reliability and customer satisfaction.