San Francisco Bay Area
Senior field marketing and sales experience, strategic events, and tradeshow leader with 10+ years driving revenue-generating programs in enterprise technology. I specialize in moving the Closed-Won needle by planning and executing third-party tradeshows, global conferences, and field marketing activations aligned to sales pipeline objectives. My background includes owning end-to-end event delivery, from competitive event selection and budgeting to booth execution, onsite logistics, and post-event reporting. Previously at CloudBees, I managed 100+ enterprise tradeshows and conferences, partnered closely with Sales, Product Marketing, Demand Generation, and Marketing Operations, and supported over $2m ARR in realized pipeline impact through Salesforce-driven campaign attribution and structured follow-up. Today, through ITMP, I consult on enterprise field marketing, event production, and experiential activations for technology clients, managing vendors, graphics production, labor coordination, and onsite execution. I’m passionate about building event programs that earn sales trust, create meaningful customer engagement, and deliver real business outcomes. Closed-won deals, one relationship at a time.
Strategic event production consultant supporting enterprise technology companies with revenue-generating field marketing programs, tradeshows, and experiential activations. I partner closely with sales, marketing, and operations teams to plan and execute end-to-end event programs aligned to pipeline objectives, from initial strategy through onsite delivery and post-event reporting. My scope includes third-party tradeshows, executive events, brand activations, and customer engagements. Responsibilities include event planning and logistics, vendor and labor coordination, graphics and print production, freight and installation scheduling, budget management, and onsite execution. I also support campaign operations by aligning event programs with CRM workflows, lead capture, and sales follow-up processes. Recent work includes supporting AI and cloud infrastructure clients with executive roundtables, startup community programs, and enterprise demo events, collaborating with cross-functional stakeholders to ensure strong attendee experiences and measurable business outcomes. Known for staying calm under pressure, managing multiple concurrent projects, and operating as a trusted extension of sales and marketing teams in fast-moving environments.
Supported business development and event marketing initiatives for a full-service tradeshow and experiential agency, focused on lead generation, outbound campaigns, and relationship building with enterprise and mid-market brands. Generated over 100 marketing-qualified leads through targeted outreach and event participation, and built three multi-step email campaigns in HubSpot to drive inbound interest and sales conversations. Actively sourced and developed new opportunities through industry trade shows and direct engagement, contributing to RFP and proposal activity including Google Cloud (30x30 booth build for KubeCon Salt Lake City), Merino Industries (30x30 booth build for IWF Atlanta), and Claroty (Brand Ambassador Program for RSAC 2024). Partnered with internal teams to support quoting, client communication, and early-stage project scoping.
Managed enterprise accounts across the U.S. West region, partnering with engineering leadership and DevOps stakeholders to drive pipeline development and closed-won opportunities. Led outbound prospecting, account planning, discovery calls, and sales cycles focused on CI/CD, software delivery automation, and DevOps transformation. Collaborated closely with field marketing, solutions architects, and customer success to support account-based strategies, executive engagement, and deal progression. Leveraged Salesforce and sales enablement tools to manage pipeline, forecast opportunities, and maintain accurate CRM reporting. Brought deep institutional knowledge from prior event marketing leadership into the sales role, enabling stronger alignment between field programs and revenue outcomes.
Led end-to-end execution of global field marketing and experiential programs supporting CloudBees’ enterprise sales organization, including flagship conferences, executive dinners, user groups, partner activations, and customer roadshows. Owned event strategy and delivery across DevOps World and regional field programs, partnering closely with Sales, Demand Gen, Product Marketing, and Leadership to drive pipeline creation and customer engagement. Managed budgets, vendors, venues, production timelines, and on-site operations while ensuring consistent brand presence across all touchpoints. Served as primary liaison between marketing and sales to align event objectives with account-based strategies and closed-won outcomes. Built repeatable event playbooks, standardized workflows, and post-event reporting frameworks to measure ROI, influence pipeline, and continuously optimize performance. Key impact: • Delivered multi-city enterprise field programs supporting six-figure pipeline opportunities • Supported DevOps World conferences with thousands of attendees • Drove executive engagement through curated customer experiences • Improved sales alignment through pre-event targeting and post-event follow-up processes • Operated in high-growth, fast-scaling environment requiring agility, precision, and cross-functional leadership Focused on turning experiences into revenue-driving moments.
Managed B2B accounts across the San Francisco Bay Area, supporting enterprise clients through consultative sales, project scoping, and onsite delivery of commercial solutions. Developed and maintained relationships with corporate, architectural, and construction partners including Gensler (multiple offices), eBay, Juniper Networks, Thermo Fisher Scientific, Texas Instruments, Ghirardelli Chocolate, and Maserati of Stevens Creek. Led awarded projects from discovery through installation, including site visits, scope-of-work development, proposal creation, and client onboarding. Introduced and deployed the first commercial coffee solutions for Gensler’s West Coast offices and launched a regional IFMA Silicon Valley campaign that resulted in multiple contracts. Known for strong client relationship management, detailed project coordination, and delivering consistent customer experiences across complex, multi-location accounts.
Managed enterprise AV accounts across the San Francisco Bay Area, supporting corporate, legal, financial, and government clients including Wells Fargo, Chevron Federal Credit Union, LendingClub, O’Melveny & Meyers, Sheppard Mullin, San Francisco Foundation, Parsons Engineering, U.S. Army Corps of Engineers, and HULT International Business School. Built a $5M+ sales pipeline through consultative selling, onsite discovery, proposal development, and project scoping. Owned client relationships from initial engagement through delivery, coordinating technical requirements, pricing models, and order workflows. Conducted site visits, developed detailed scopes of work, prepared project pricing spreadsheets, and partnered with internal delivery teams to ensure successful installations and client satisfaction. Earned Extron Emerging Technologies Certification and Crestron Digital Media Design Certification.