London, England, United Kingdom
Impact innovator in gaming. Founder and CEO of PlayMob, a market insights platform gathering public sentiment data through popular hit mobile games, to better understand how people feel about the global goals and what action we should take to make better decisions for people and the planet. We collected the data for the worlds largest survey on climate attitudes for UNDP, the People's Climate Vote - https://www.undp.org/publications/peoples-climate-vote and the G20 version - https://www.undp.org/publications/g20-peoples-climate-vote-2021. I co-founded the Playing for the Planet Alliance which is now 30+ members, the world's largest players in the gaming space including Playstation, XBox, Unity, Supercell, Rovio, Niantic, UsTwo, Green Man Gaming and Ubisoft. With collective reach of 1.4 billion monthly active users - https://playing4theplanet.org/ Voted One to Watch in 2015 at the Talent Unleashed Awards judged by Sir Richard Branson and leaders in tech, voted top 100 women in Tech in Europe, Growing Business 'Young Gun' 2012, and Shortlisted on Red's Hot Women Awards 2012 and runner up Young Entrepreneur of the Year 2012. Built Playmob up to be winner of Best Start Up 2012 Launch Conference, BBAA Social Investment of the Year 2013 and Digital Leader SME 2014. BAFTA games judge, member of UKIE (UK Interactive Entertainment), and speaker at various events such as CogX, Websummit, The Next Web, , MADE Festival, SXSW, Women in Games, Browser Games Forum, Games for Brands, London Games Conference, Social Games Summit and Tech@State.
Good Game Club podcast shines a spotlight on the good side of gaming, showing the positive benefits on people and the planet, through conversations with game makers and game adjacents.
A market insights platform collecting global and local public sentiment through existing mobile games. We focus on delivering insights on how people feel about the global goals and providing this to the most forward thinking and impactful organisations that will make better decisions for people and the planet.