Portugal
Marketing Director | Branding Expert | Marketing Strategy & Execution | Creative Multimedia Campaigns | Driving Traffic & Lead Generation | Global Events & Shows | Product Marketing | Marketing Automation With over 15 years of experience in marketing in the high-tech industry, I have helped companies establish and strengthen their market positions globally. As a data driven marketing director, I have developed and executed marketing strategies to facilitate business goals, drive traffic, and generate leads while contributing to the company's product distribution, sales, revenue, and brand perception. My areas of expertise include marketing strategy and positioning, branding, PR, product marketing, digital campaigns, content management, SEO, data analytics, global F2F & virtual events, marketing automation and workflow. I'm a hands-on leader, a team player, and a driver of change and growth.
• Led the development and execution of global marketing strategies, ensuring alignment with corporate goals, product needs, and market trends establishing a strong and consistent global brand presence. • Conducted rigorous measurement and evaluation of marketing programs, optimizing for greater impact & efficiency. • Develop and initiate marketing strategies based on company targets, product specifications, market data, resources and budget factors • Positioning, rebranding, digital marketing, social media and SEO strategies • Expertly oversaw marketing automation tools, including HubSpot and Salesforce, optimizing lead generation and conversion processes.
• Revamped Actiview's website for optimal user experience and brand alignment, significantly improving customer engagement and retention. • Led product marketing strategies with a global outlook, considering company targets, market data, and budget factors across diverse regions. • Implemented positioning, branding and executed analytics, content, social media, PPC, and SEO strategies tailored for a global audience.
• Developed and implemented marketing and communications plans for SaaS-based company. • Established global branding offering, competitive product pricing and positioning, comprehensive go-to-market planning, and targeted marketing collateral. Generated revue via successful product launches • Increased credibility and client awareness by developing and executing creative innovative marketing campaigns and marketing to drive customer engagement.
• Established and managed overall marketing business plan for Mobile Storage Business Unit. • Worked closely with all departments to manage roadmap and defined product launch strategy. • Defined market strategy, positioned products to solve customer problems, and generate ROI. • Developed creative sales tools, including presentations, trend reports, kitted assets, and product datasheets.