The Randstad, Netherlands
Real leadership feels, it’s not just thought. What if we build organizations, accelerate revenue, and lead change from that place. For over 9 years I have combined: growth strategy (marketing & sales) revenue operations human centered leadership (the kind that doesn’t require an official leadership role) to deliver stellar results while taking responsibility for my own inner state and creating psychological safety for others to perform, feel, and grow Selected impact • Scaled Barracuda’s Benelux and Nordics business from employee number three to a 20+ person team, making it one of the fastest growing regions globally for multiple consecutive years. • Founded Auxo Growth Consulting Group, helping Dutch companies accelerate revenue on a success fee basis. Results include over €1M immediate pipeline creation, recurring revenue growth from 10% to 30%, and opportunity to win conversion improvement from 27% to 41%. I started leading teams at 18, responsible for 70 retail employees, and later completed an MSc in Organizational Change cum laude. This combination of early responsibility, academic depth, and international B2B tech experience enables me to bridge field execution with corporate strategy while staying grounded in emotional intelligence and embodiment. Strengths Growth Strategy, GTM, RevOps, Field and Channel Marketing, Thought Leadership, Stakeholder Management, EQ driven leadership. Languages Dutch native, English C2. Next step A Marketing or Strategy role focused on accelerating revenue Selected Recommendations Full list available on profile “A rare mix of vision and human connection. Judah leads change with conviction and empathy, driving growth in both process and culture.” Alain Luxembourg, VP Western Europe, Barracuda “He takes ownership and holds himself and the people he works with accountable.” Jort de Boer, Wiz “What makes him stand out is his willingness to help others and his creative ideas. He overcomes challenges with a smile.” Joanna Zalewska, Microsoft “He transformed our presence, opened new markets, and made growth more efficient.” Toni Galo, Alcatel Lucent Enterprise “A born leader with razor sharp insights and a natural connector.” Jules Lagae “Judah brings bold ideas with flawless execution and inspires growth in others.” Raynaud Schokkenbroek, Barracuda “One of the most passionate and results oriented people I know.” Tim de Wolf, Technolution
Through deep revenue diagnosis and proven growth frameworks, I identify the few strategic moves that create disproportionate increases in revenue, profitability, and company value.
Organisations should focus on what matters. Cybersecurity can and will get in the way of your mission if you don’t plan well. I help organisations understand their cybersecurity problems and how to start solving them. And I help distributors and partners of Barracuda do the same. For a secure world.
Creating campaigns that work. Organising events that are easy to fill. Writing copy that sells. Clarifying messages so that customer will listen, because it will help them survive and thrive. Helping channel to do the same.
Growth (marketing) advisory for Dutch companies with €5-10M revenue looking to accelerate revenue growth or optimize value for an exit.
Hét geschenk waarmee je laat zien dat je om je collega of relatie geeft: theetje. Een heilzaam, verademend en zuiverend theetje. Met geduld en liefde handgemaakt, want dat verdient jouw collega of relatie. theesting notes kleur het oog wordt gegroet door een honinghouten glans, die een kruidige piramide met contrasterend rozenblad omringt. geur rijke, volle ontmoeting met warmte en verlegen kruiden, die zich langzaam de namen lavendel en eucalyptus laten geven. smaakpalet golven van eucalyptus, vermengd met rozenblaadjes op een tedere basis van Pai Mu Tan, de hoogste kwaliteit witte thee, ongeëvenaard zacht en subtiel zoet. afdronk bij de uitademing terugkerende lavendel, die cellen verzacht en het hart opent in zielsrust.
· Founded and ran a boutique tea concept together with my wife · Developed a handcrafted blend (lavender, eucalyptus, Pai Mu Tan) and positioned it as a meaningful corporate gift · Achieved €30K in revenue with a product priced at €10 per unit · Served dozens of B2B clients, many of whom became repeat buyers · Built brand awareness through storytelling and direct sales, strengthening entrepreneurial, creative, and go-to-market skills · Decided to close the venture as the model was highly time-intensive during the years of raising our young twin boys
On top of the Field and Channel Marketing role, I set out the digital marketing and social media strategy for Northern Europe, create the plan and take control of execution to reach the goal with regards to growth in awareness KPIs but even more so #MQL (Marketing Qualified Leads) generated on digital channels and social media.
Hacking growth through marketing experiments for awareness, acquisition, activation, retention, referrals and revenues in the Benelux and Nordics for Alcatel-Lucent Enterprise and a big number of their partners. Evangelising possibilities of digital marketing as opposed to more traditional ways of marketing.
I facilitated teams from different Business Units to drive growth in revenue. I created awareness on the possibility of cross-selling and built the bridges we needed to do so. I helped organizations take simple and concrete steps towards a unified experience across messaging, voice and conferencing services to increase productivity, reduce costs and improve communication and collaboration. I also helped organisations to make Networking simple and affordable, to reduce TCO while enjoying Unified Access and smarter Network Solutions.