Toronto, Ontario, Canada
I’m a Client Relationship and Account Management professional with over 12 years of experience leading integrated marketing and advertising initiatives across North America and Latin America. Throughout my career, I’ve had the opportunity to work with global brands such as Scotiabank, Starbucks, Bell Canada, Coca-Cola, Pepsi, Nestlé, PLAN International Canada and Citi, leading cross-functional teams within complex, fast-paced environments where clarity and execution are key. What truly defines how I work is my focus on people. I care about building genuine relationships, bringing clarity and structure to high-pressure environments, and creating collaborative spaces where teams feel aligned, supported, and empowered to do their best work. I bring a multicultural perspective shaped by my experience working across regions. I’m fluent in English and Spanish, currently learning Portuguese, and naturally comfortable connecting with diverse teams and working styles. Currently focused on leading integrated marketing and creative initiatives across international business lines, partnering with multidisciplinary teams across creative, production and client leadership functions to deliver scalable brand and marketing solutions for Scotiabank LATAM markets. Outside of work, I’m passionate about coffee, yoga, and travelling; things that keep me grounded, curious, and inspired. Always open to connecting and collaborating on meaningful work.
• Leading integrated marketing and creative projects across International Wealth Management and Non-Retail Banking initiatives for LATAM markets. • Managing multidisciplinary workflows spanning creative development, production, branding systems, events and scalable marketing assets. • Partnering closely with creative, production and client teams to align priorities, streamline processes and drive projects from briefing through delivery. • Supporting the rollout and evolution of new visual identity systems and modular creative frameworks across international business lines. • Overseeing timelines, stakeholder alignment, workback planning and operational coordination across multiple concurrent initiatives.
Clients: Starbucks | CPPIB | Bell Canada | Virgin Mobile | Lucky Mobile • Led end-to-end account management for key clients, including Starbucks, ensuring alignment between client expectations and agency delivery • Acted as main point of contact between client and internal teams, managing communication flow and ensuring clarity on deliverables and timelines • Managed cross-functional teams across creative, production, and digital to deliver integrated campaigns under tight deadlines • Coordinated execution of multi-channel campaigns, including digital and owned platforms • Facilitated meetings and ensured clear alignment on next steps, responsibilities, and project timelines Key Achievements: • Managed and aligned 15+ cross-functional stakeholders across Canada and U.S. teams, including marketing, digital, and backend/product teams • Led execution of Owned Channels campaigns for Starbucks Canada, including CRM and in-app initiatives, collaborating with the U.S.-based technical team • Delivered high-volume seasonal campaigns (Fall, Holiday, Spring), managing multiple concurrent workstreams in fast-paced environments • Played a key role in the Starbucks Fall campaign delivery under high operational pressure, demonstrating resilience and strong execution • Recognized for maintaining a calm, solutions-oriented approach under pressure, contributing to team morale and stability • Built strong trust across creative and production teams through a collaborative, “how can we get it done” mindset • Demonstrated exceptional responsiveness and ownership, ensuring consistent alignment and progress across stakeholders • Promoted an inclusive and supportive work environment, encouraging open dialogue and team well-being
Clients: PLAN International Canada | MS Society of Canada | Greystar • Managed client relationships and communication across nonprofit and real estate accounts • Led execution of integrated 360 campaigns in collaboration with internal teams and external partners • Oversaw budgets, financial tracking, invoicing, and project timelines • Coordinated with Montreal office and cross-functional teams to ensure alignment and delivery Key Achievements: • Supported execution of MS Society “Acts of Greatness” campaign, contributing to $75M+ in fundraising • Participated in successful business pitches, securing new client accounts • Led development of brand identity guidelines for a 52-property U.S. real estate portfolio
Clients: Yum Brands! Latam [KFC | Pizza Hut | Taco Bell] | Nestle | Pepsi | Danone Brazil | Tim Hortons | Coca-Cola Mexico | Starbucks Mexico | SABMiller Colombia • Managed international client relationships across LATAM and Caribbean markets • Developed and executed promotional campaigns with global partners across multiple regions • Coordinated entertainment licensing promotions with major studios and QSR brands Key Achievements: • Executed multi-country campaign rollout (16 markets) for KFC across LATAM and the Caribbean • Delivered integrated Pepsi UEFA campaign for Yum! Brands across North America & LATAM • Supported business development initiatives for major global brands
Client: Ford • Conducted competitive analysis and industry research for automotive client (Ford) • Developed insights to support CRM strategy implementation • Created internal resources to improve onboarding for future interns Key Achievements: • Created the first guidebook for new interns within the Blue Hive Planning Department • Participated in the research and development of Ford’s 2016 Marketing Strategy