Juan Saez

General Manager Iberia | United Imaging Healthcare Europe | Scaling Medical Imaging & MedTech Growth | Go‑to‑Market, P&L & Scalable Organizations | Driving Equal Healthcare for All

Barcelona, Catalonia, Spain

About

Dynamic executive leader with extensive international experience in healthcare, medical technology and IT solutions, specializing in leading multicultural high-performance teams, delivering market share growth, and driving organizational transformation through innovation and digitalization. Expert in end-to-end operations, sales management, business development, regulatory compliance, and digital transformation, with a strong focus on results, sustainable growth, partnerships and customer excellence.

Experience

  • General Manager Iberia at United Imaging Healthcare Europe
    May 2026 - Present · 3 mos

  • Philips (28 yrs 3 mos)
    • Senior Director, Head of eCommerce & Installed Base Customer Lifecycle, Europe
      Apr 2022 - Mar 2026 · 4 yrs

      I direct the Medical Imaging Equipment (MR, CT, DXR, Ultrasound, Interventional and Patient Monitoring) Installed Base Customer Lifecycle Value program, managing €200M upgrades and upsells revenue across Europe, maximizing customer retention and long-term value from existing Customers. I oversee cross-functional teams (up to 90 people on marketing, sales and service) to ensure seamless business execution consistently delivering growth year-on-year. I lead the European Healthcare eCommerce (Ultrasound, Patient Monitoring and Devices) strategy and execution, managing €250M in revenue across Europe and driving over 30% sustainable growth year-on-year. I build and manage robust partner networks, expanding market penetration and aligning with corporate objectives. I implement advanced opportunity management and forecasting processes, meeting and exceeding management KPIs. I collaborate with product and clinical teams to deliver impactful solutions, strengthening customer relationships and enhancing market adoption.

    • Senior Director, Head of Healthcare Systems Sales, France
      Jan 2018 - Nov 2022 · 4 yrs 11 mos

      Managed €350M P&L and directed commercial and indirect channel teams (up to 150 people, including overseas territories), driving business development in Imaging equipment, image-guided therapy, IT, and connected care solutions. Drove Sales organization development ensuring full compliance with country-level ‘License to operate’ requirements. Developed robust relationships with government authorities, French GPOs, long lasting customer partnerships and reference sites. Developed the Healthcare Informatics sales organization from the ground up.

    • Senior Director, Business Marketing and Sales Leader Image-Guided Therapy, France
      Jun 2021 - Apr 2022 · 11 mos

      Double-hat role, direct report to France CEO. I lead the Image-Guided Therapy Business Team, increased market share by activating the commercial organization for market development and portfolio positioning (Products, Solutions and Services for Medical Equipment, Software and Devices). Responsible for competitor analysis and developing and executing growth plans in close partnership with Europe Leadership team.