Barcelona, Catalonia, Spain
I'm a Senior Enterprise Account Executive with 10+ years of experience building client relationships, closing complex deals, and driving revenue growth across international markets. From corporate banking in Peru to key account management at Huawei, through four years of business development at Michael Page spanning LATAM and Europe. I operate best in high-complexity commercial environments where the sales cycle is long, the stakeholders are senior, and the relationship is everything. I've owned P&L, led QBRs at C-suite level, built pipelines from scratch, and consistently delivered above target: +25% YoY revenue growth, 110%+ KPI attainment. What sets me apart is a rare combination: deep field experience across Iberia and LATAM, a consultative approach to selling, and the strategic layer through the Executive MBA at IESE Business School. Spanish native, English C1 (professional). I'm currently exploring senior commercial roles in SaaS, fintech, and technology, in companies that have ambitious growth plans in Spain or internationally.
- Delivered +25% YoY revenue growth across regional enterprise accounts through strategic account planning and C-suite stakeholder management. - Consistently exceeded KPI targets at 110%+, including pipeline volume and revenue retention. - Increased B2B engagement by +300% by redesigning the commercial approach and introducing structured QBR processes. - Full P&L ownership for a portfolio of key enterprise accounts: forecasting, commercial strategy, and negotiation. - Led cross-functional coordination between commercial, operations, and finance to ensure delivery against account commitments. - Designed and implemented commercial playbooks to standardize the sales process across the regional team.
- Doubled Q2 vs Q1 sell-in volume by identifying an unmet market demand for tablets with specific features, turning a gap in the category into a commercial opportunity. - Ranked Huawei as #1 account in 2022 through strategic product launches and demand-driven commercial execution. - Managed Falabella Group as top-tier strategic account — one of LATAM's largest retail conglomerates — leading joint GTM planning to accelerate sell-in and sell-out across smartphones, wearables, and smart devices. - Built structured business reviews and performance reporting to track growth, pricing, and margin performance at executive level. - Partnered with marketing, operations, and finance teams to execute promotions, optimize product mix, and improve category profitability. - Delivered C-suite and VP-level communication to align commercial priorities and resolve complex operational challenges.
- Consistently attained 110%+ of annual new business quota through disciplined pipeline management, structured prospecting, and persistent executive-level engagement. - Expanded client portfolio by +60% using data-driven segmentation and targeted acquisition strategies across multiple markets. - Drove international cross-selling across LATAM and Europe through strong internal alignment across regional teams. - Built and managed a full B2B client portfolio across multiple industries and geographies, owning the complete commercial cycle from outbound prospecting to negotiation and account expansion. - Led executive stakeholder management, delivered structured business reviews, and developed long-term commercial relationships with senior decision-makers. - Used data segmentation and channel strategy to improve conversion rates and pipeline quality across the territory.
Buyer for GAP products: managed national level purchasing of men’s and women’s apparel (clothing, shoes, accessories). Responsible for inventory control, pricing and margin management, as well as markdowns (SALE) and promotional strategies. Handled quarterly product buying (OTB) at GAP’s headquarters in New York.