Madrid, Community of Madrid, Spain
Go-to-market and B2B sales professional with 10+ years of experience scaling SaaS and tech businesses across European markets. I have led market entries from zero to scale and owned revenue and growth targets, operating across strategy and execution—from ICP definition and positioning to pipeline development and deal execution. Today, I work closely with B2B SaaS and revenue leaders on commercial growth initiatives, connecting companies with high-quality decision-makers across sales, marketing, and go-to-market functions in Europe. Background in HR Tech, SaaS, and Fintech, with experience both as a hands-on individual contributor and in people leadership roles. Languages: Spanish (native), English (full professional), German (professional working)
Support the growth of the Global Revenue Forum as a European reference point for commercial leadership, revenue strategy, and sustainable profitability in hospitality. Engage with hotel owners, general managers, and senior hospitality leaders, alongside industry stakeholders, through curated content, thought leadership, and professional networking initiatives across key European markets.
Teach master-level classes focused on Leadership. Advise and mentor early-stage student and entrepreneurial projects from inception, supporting them from idea validation to Go to Market definition. Guide teams through market research, customer discovery, value proposition design, and channel selection.
Mentor early-stage and entrepreneurs on B2B market entry, go-to-market strategy, and scalable growth. Support founders in defining commercial priorities, execution plans, and actionable sales and go-to-market goals under real-world constraints. Share industry insights and act as a sparring partner on B2B positioning, sales strategy, and early revenue execution through structured mentoring sessions.
Community-powered learning for high-growth leaders, of over 10,000 go-to-market professionals in tech with focus Sales, Marketing and Customer Service.
Led and executed multiple B2B go-to-market initiatives end-to-end, from market and customer research through launch and performance tracking. Worked closely with Marketing, Product, and Sales to define positioning, messaging, and GTM actions. Acted as a cross-functional driver, bringing clarity, structure, and ownership across initiatives. Conducted structured market and customer research to identify opportunities and refine ICPs. Drove business development and outbound initiatives aligned with GTM priorities. Delivered measurable results through analytical thinking, creativity, and disciplined execution.