Juan Fran Caballero

About

Cosentino North America benefits from over four years of creative leadership, marketing expertise, and a strong focus on branding strategies. As Art Manager, the team drives impactful visual communication, blending trade marketing and visual merchandising to elevate the organization’s market presence. With a background in graphic and web design, combined with certifications in SEO and growth hacking, the company thrives on innovative approaches to digital marketing and identity development. Passionate about enhancing brand narratives, the team collaborates to deliver visually compelling and strategically sound outcomes that align with organizational goals.

Experience

• Cosentino North America (Full-time · 5 yrs 4 mos)
  • Design & Art Manager
    Sep 2022 - Present · 3 yrs 10 mos

  • Senior Art Director
    Mar 2021 - Sep 2022 · 1 yr 7 mos

• Hormiguea (4 yrs 6 mos)
  • Art Director
    Jan 2019 - Mar 2021 · 2 yrs 3 mos

  • Formador de Branding y Diseño Gráfico
    Oct 2016 - Mar 2021 · 4 yrs 6 mos

• Director Creativo & Marketing - Cofundador at El Cabo Brewing Co. S.L.
  Dec 2012 - Dec 2018 · 6 yrs 1 mo

  Branding, Trade marketing, SEO / SEM, packaging, dirección creativa, fotografía y eCommerce.

• Senior Creative eCommerce at ADOLFO DOMINGUEZ,S.A.
  Feb 2013 - Mar 2014 · 1 yr 2 mos

  Responsable nueva web responsive, UX / UI, newsletters y social media. Desarrollo nuevos proyectos multicanal (boutique / online / mobile).

• Diseñador gráfico On/OFF para Blanco at Mena+Cruz Direction & Design
  2010 - 2013 · 3 yrs

  Diseñador Gráfico para SUITEBLANCO (BLANCO). Creatividad, desarrollo de campañas online & offline. Diseño web, newsletters, blogs y redes sociales. Imagen corporativa y visual merchandising.