Bogota, D.C., Capital District, Colombia
With over 2 years as EMEA Analytics & Insights Manager at Kimberly-Clark Professional, I specialize in transforming complex datasets into actionable insights that empower data-driven decision-making and strategic planning. My expertise lies in analytics, automation, and process optimization, particularly for the DACH region, leveraging tools like Python, Power BI, and SQL to enhance operational efficiency. My global experience spans Latin America and EMEA, enabling me to develop predictive models, optimize customer retention, and execute tailored strategies that meet diverse market needs. Passionate about continuous learning, I stay ahead of analytical and technological trends to deliver innovative solutions that drive measurable results and meaningful impact for stakeholders.
-I specialize in collecting, analyzing and interpreting data to provide invaluable insights and recommendations that empower well-informed decision making principally for the DACH Region (Germany, Austria & Switzerland) -Dedicated to optimizing processes through automation and accelerating information analysis for more effective strategies.
-Responsible for presenting Kimberly results for all of Latin America, pointing out strengths and weaknesses by analyzing internal sales, distributor sales, product mix, customer retention, among others. We managed to close 2022 at 105% of our goals. -Responsible for generating predictive models in Python. In 2022 we were able to create sales forecasts with an accuracy of 93%, we generated a customer retention model to avoid their departure and we also created clustering models for our customer base and execute strategies according to their profiling. -Responsible for finding new sources of information. In 2022, in addition to working with internal data, Nielsen and Kantar, we began to bring data from Alphasense and Frontier to strengthen macroeconomic analysis. -Responsible for modernizing the ETL (Extraction, Transformation and Load) of internal data models. In 2022 we managed to incorporate Snowflake and we were able to create regional reports instead of only local reports. -KCP Top performer 2022.
-Developer of tools to automate and improve Business Intelligence (BI) within Nielsen to improve the company's revenues in Latin America. -Responsible for Revenue administration in Mexico (50+ Clients) -Responsible for the automation of marketing campaigns for clients in Latin America.
-Main industries knowledge in the world of the FMCG. (Food, home care, personal care, Pet food, among others). -Development of internal tools on platforms such as Data Studio to improve the efficiency of the area. -Leader for Latin America for an internal global project. This project seeks to generate more efficiencies and be able to generate more insights for our clients. (In process) ----- -Conocimiento de las principales industrias del mundo del FMCG. (Alimentos, cuidado del hogar, cuidado personal, Alimento para mascotas, entre otras). -Desarrollo de herramientas internas en plataformas como Data Studio para mejorar la eficiencia del área. -Líder para Latinoamérica para un proyecto global interno de la compañía. Este proyecto busca generar más eficiencias y poder generar más insights a nuestros clientes. (En proceso)
Training period within the company in which I developed skills for analysis and handling of difficult situations. -I acquired skills to analyze Big Data about what and where people buy products. -Acquired skills to analyze Big Data to understand consumers: their demographic profile and how to better focus strategic efforts on certain profiles of people. ------ Período de entrenamiento dentro de la compañía en el cual desarrollé habilidades de análisis y de manejo de situaciones difíciles. -Adquirí habilidades para analizar Big Data sobre qué y dónde compran las personas los productos. -Adquirí habilidades para analizar Big Data para entender al consumidor: su perfil demográfico y cómo focalizar mejor los esfuerzos estratégicos en ciertos perfiles de personas.
Responsible for all feasibility and cost processes for new projects within the company. -Reduced response times by more than 50%. -Recognition for participating in a new project to improve efficiency in production processes. -Responsible for being the point of contact between the sales team and the operations team. ------ Responsable de todos los procesos de factibilidades y costeos de proyectos nuevos dentro de la compañía. -Elaboración de un nuevo plan de trabajo para disminuir los tiempos de respuesta en más de un 50%. -Reconocimiento por participar en un nuevo proyecto para mejorar la eficiencia en los procesos de producción y posteo de información a los clientes. -Participar y ser el punto de contacto entre el equipo comercial y el equipo de operaciones.
Complementary teacher for maths and programming classes with around 8-10 students per semester. Also helped students as a guide for the first semester. ------- Encargado de dictar clases complementarias de programación y matemáticas a grupos de 8-10 estudiantes y servir como guía en el primer semestre universitario. Logro: Ayuda a más de 30 estudiantes de Ingeniería Industrial para su desarrollo posterior en la carrera.
Complementary teacher for maths and programming classes with around 8-10 students per semester. Also helped students as a guide for the first semester. ----- Encargado de dictar clases complementarias de programación y matemáticas a grupos de 8-10 estudiantes y servir como guía en el primer semestre universitario. Logro: Ayudar a más de 30 estudiantes de Ingeniería Industrial para su desarrollo posterior en la carrera.