Bogota, D.C., Capital District, Colombia
First level bilingual executive with specialization in strategic marketing, with extensive experience in the leadership of companies and projects focused on growth and improvement of brands, based on compliance with business plans, KPIs and sales budgets in short and medium term; guaranteeing the results reflected in the P&L. Extensive knowledge and effectiveness in international negotiation processes especially with Asian cultures. With my ability to analyze and understand business environment and transmit it to high performance teams through clear strategic planning in short, medium and long term; I manage efficiently and effectively achieve sales budgets established by the organization with an adequate administration of resources.
Responsible for directing and controlling the integral operation of sales, spare parts, after sales and development of the representation of the Chinese automotive brand Chery in Colombia with annual sales of us$7.000.000 and leading a team of more than 40 employees. • I relaunched CHERY brand in 2018 in Colombian market, achieving sales growth of 65% • I opened and strengthened a new network of dealerships nationwide with 8 sales floors and more than 21 service points • I generated credit lines with local banks for more than US $ 10.000.000 • We reduced customer complaints rate and claims from 8% to 3% • I got support for more than US $ 500.000 from Chery to invest in marketing and advertising locally
Responsible for directing and controlling the company with full responsibility for sales and operational results, supporting and motivating motor sports practice and generating new business units. With a team in charge of more than 20 collaborators. • I grew 20% net profits of the company between 2016 and 2017 • I grew 126% profits of the most important event held in 2017 – “National Grand Tractor Trucks Race 2017” 30 years Mobil Delvac • I restored and improved company's social networks generating organic growth of 15% Facebook and 25% Instagram • I increased investment focused on maintenance and improvements of the scenario by 40% compared to the total investment accumulated in the last 3 years
First level companies in Colombian automotive sector in which I had professional growth with responsibilities in development sales and growth of brands in Colombia, implementing high B2B negotiation and with supplier companies in China and Korea. Responsible for teams greater than 250 people and sales greater than US $ 50.000.000 • We grew sales of Chery brand between 2011 - 2013 by 45%. • Increased market share of Chery brand from 0.75% to 1.98% • I consolidated Chery brand as the number one brand in sales of Chinese origin in Colombia between 2014 and 2016 • We were largest supplier vehicles for the animal traction vehicle replacement project nationwide, with more than 750 units sold