Barcelona, Catalonia, Spain
Marketing Automation Specialist managing full CRM lifecycle for a multinational FinTech affiliate platform for personal loans, with close to 1M contacts, +50M emails sent, +15M SMS and +30M push notifications. Delivered +40% revenue growth in Q4 and +20% in January through campaign optimization and market-specific strategy. Hybrid profile focused on revenue growth, behavioral segmentation and user journeys. Copy, design (+13 years of graphic/web experience), flow optimization and +200 multichannel campaigns across key markets using GetResponse, SendPulse and proprietary CRM systems. 14+ years across FinTech, Web3, design, and growth. Open to remote opportunities.
Automation specialist managing full CRM lifecycle for Creditilia, a FinTech lending platform, across ES and MX markets simultaneously · Operates a 900k+ contact base across 3 channels: email, SMS, and push notifications · Delivered +40% revenue increase in Q4 through seasonal campaign strategy and behavioral segmentation · Achieved +20% revenue growth in January by countering post-holiday churn with targeted reactivation flows · Developed market-specific copy strategies per country based on deep engagement data analysis (open rate, CTOR, conversion) · Manages 200+ automation campaigns with continuous A/B testing on subject lines, copy, and send-time optimization · Integrated generative AI into the daily workflow — using Flora AI (node-based generative AI) for image and video content creation, and Claude, ChatGPT and Gemini for automated campaign performance analysis and actionable reporting.
- Artist Booking: Sourcing talent, building relationships with artists and their agencies, and negotiating fees and scheduling for performances. - Logistics Coordination: Planning and managing all in-city logistics for our artists, including booking accommodations, restaurants, and transportation. - Financial Oversight: Handling invoices, payments, and financial agreements with artists and agencies. - Event Management: Ensuring communication and support for artists before, during, and after the event to provide the best experience.
- Graphic design and visual identity for crypto and Web3 clients - Brand assets, marketing materials and campaign visuals - UX/UI for crypto and web3 clients
- Development of digital content strategies - Digital Marketing strategies - Social Media Management - Public Relations with media channels for release promotion - Email marketing & Newsletter creation
Marketing and Project Manager with Web Design/Social Media Management for Weedery, an early-stage cannabis/crypto startup in seed funding phase. - Developed comprehensive business and marketing strategies leveraging market research, funnel strategy, content strategy, and social media management to drive user acquisition and revenue. - Providing strategic guidance on positioning Weedery as an innovative cannabis industry technology leader, poised to disrupt the market through applied blockchain and AI. - Advising the founding team on refining messaging, visual identity and overall branding to appeal to investors and early adopters. - Leading graphic and web design across web, social media, and other owned channels to create a cohesive, engaging brand experience. - Optimising user experience and conversion paths from awareness through lead generation. Helping organise and unify all aspects of the startup from product development to fundraising pitch decks.