México, Mexico
I am a technology executive with 25+ years of experience leading IT strategy and digital transformation across retail, financial services, consumer goods and secure logistics industries. My focus is not technology for its own, but enabling business scalability, operational resilience and market expansion through enterprise platforms, cloud adoption and data-driven capabilities. Throughout my career I have partnered with CEOs and executive teams to translate business priorities into technology roadmaps that deliver measurable outcomes — from SAP-enabled transformations and post-merger integrations to infrastructure modernization and regulatory-driven innovation. I have led multicultural teams across LATAM, managed technology portfolios exceeding $16M USD and executed complex programs without disrupting core operations in highly regulated and customer-centric environments. Core areas of leadership: • Enterprise IT Strategy & Governance. • Digital Transformation Execution. • SAP as a Business Enabler (not an IT project). • Cloud & Infrastructure Modernization. • Cybersecurity & Compliance. • M&A Integration. • Operational Continuity & Resilience. • Multicountry Leadership Across LATAM.
Axo Group is the leading multi-brand and multi-channel company in the fashion, accessories, footwear and personal care sector. Axo is the distributor of more than 50 internationally brands in Mexico, Chile, Peru and Uruguay through physical and online stores, in full-price and off-price formats. Leading the enterprise platform transformation to enable scalable, retail operations across a multi-brand ecosystem with presence in Mexico and South America. Accountable for aligning SAP S/4HANA deployment with business expansion strategy, ensuring rapid integration of new brands, standardized processes and secure data governance. Selected Contributions: • Directed end-to-end SAP S/4HANA implementation, including data migration, integrations, analytics and compliance model. • Enabled the successful launch of ULTA Beauty in Mexico, delivering the technology platform in 14 months. • Established governance for master data, security and enterprise integrations to support multi-country scalability. • Positioned SAP as a business enabler for growth, not a standalone IT program.
Served as professor while holding executive industry roles, teaching future engineers on technology management, process transformation and real-world application of enterprise systems. Focused on bridging academic foundations with practical business and digital transformation challenges.
Brinks is an American Company for Total Cash Management Services, route-based secure logistics and payment solutions including cash-in-transit, ATM services, Direct Retail Solutions and international transportation of valuables. Defined and executed the national IT strategy for a highly regulated secure logistics and payments environment, aligning technology investments with operational resilience, compliance and cost optimization. Managed a $16.5M USD technology portfolio spanning infrastructure, cybersecurity, field operations systems and cloud modernization. Key Achievements: • Delivered multi-year transformation generating >$2M USD cumulative savings (2021–2023). • Migrated critical platforms to cloud environments to improve scalability and regulatory traceability. • Implemented SD-WAN and modern communications infrastructure to enhance nationwide connectivity. • Led modernization of money-processing and retail safe integration platforms. • Strengthened DRP, cybersecurity and compliance posture under evolving regulatory requirements. • Acted as executive advisor to the CEO and leadership team on risk, continuity and technology-enabled efficiency.
Gentera is a Mexican Company Banking and financial services in Mexico, Guatemala and Perú. Led digital transformation initiatives for financial inclusion platforms across Mexico, Guatemala and Peru, aligning technology delivery with business growth and customer accessibility. Oversaw enterprise PMO, innovation governance and delivery execution for cloud and mobile-enabled banking services. Key Achievements: • Implemented CoDi digital payments initiative in alignment with Banco de México strategy. • Established innovation funnel methodology to prioritize high-impact business capabilities. • Delivered rapid-response digital solutions during COVID-19, enabling customer continuity and remote services. • Strengthened IT-business partnership model to connect technology investment with measurable outcomes.
Unilever is a Dutch-British transnational consumer goods company headquartered in Rotterdam, Netherlands and London, United Kingdom. Its products include food, beverages, cleaning agents and personal care products. Regional IT strategy implementation in Mexico & Caribbean business units, supporting supply chain, commercial, finance and HR operations across a complex multicountry consumer goods environment. Balanced operational excellence with large-scale transformation programs and post-merger integrations. Key Achievements: • Led SAP-enabled fiscal and business transformation initiatives across Mexico and Caribbean. • Delivered the “Cordillera” ERP rollout—one of the region’s largest SAP deployments—without operational disruption. • Integrated Alberto Culver acquisition into the enterprise technology landscape. • Standardized infrastructure governance across LATAM, improving service consistency and scalability. • Managed €14M regional budget and large multicultural teams.