Juan B Martin Alonso

About

Executive President with multicultural experience and deep business understanding across different continents in CPG/FMCG

Experience

• Group CEO at Agrolimen
  May 2024 - Present · 2 yrs 3 mos

• Mars (10 yrs 8 mos)
  • Global President Mars Health&Wellness
    Dec 2020 - Apr 2024 · 3 yrs 5 mos

    Creation of the Mars Health&Wellness Division, comprised of KIND Snacks, Nature’s Bakery, trü frü and many other brands. Onboarding and curation of jnsurgent businesses while expanding them globally. From inception to multi billion dollar business

  • President KIND Snack International
    Apr 2018 - Dec 2020 · 2 yrs 9 mos

    Leading the KIND Global expansion and strategic adjacencies

  • President Multisales
    Jan 2016 - Mar 2018 · 2 yrs 3 mos

    Provide Strategic Leadership and Operational accountability for 50+ countries across Europe (32 countries) and Sub-Saharan Africa (21), covering the 4 business segments in Mars: Petcare (including brands like Pedigree®, Whiskas®, etc.), Chocolate (M&M’s®, Twix®, Snickers®, etc.), Wrigley (Orbit ®, Sugus®, Skittles®, etc.) and Food (Uncle Ben’s®, Dolmio®, Royco®, etc.). Leading a large business integration in Mars by merging Wrigley and Mars legacy across the region.

• Wrigley (3 yrs 11 mos)
  • Regional Vice President
    Jan 2012 - Sep 2013 · 1 yr 9 mos

    I was responsible for the General Managers in charge of the following countries: Nordics (Sweden, Norway, Finland, Iceland, Denmark), Poland, Checz&Slovak, Netherlands, France, Belgium&Luxemburg, Ireland, Austria, Switzerland, Spain, Portugal, Italy, Greece, Malta&Cyprus as well as Global International Retail (including the Duty Free business at airports, catering services for airlines, etc.)

  • General Manager Iberia
    Nov 2009 - Dec 2011 · 2 yrs 2 mos

    I led the integration of the Chocolate and Ice Creams business (brands like Mars, Twix, Maltesers, M&M's, etc.) coming from Mars into the Chewing Gum and Confections (brands like Orbit, Solano, Skittles, Sugus, Boomer, Five Gum, etc.) business in Wrigley. It was the first example of Merge (in the shape of reverse integration) for Mars Inc after the Wrigley acquisition in October 2008.

• Mars ()
  • General Manager Spain
    Oct 2005 - Nov 2009 · 4 yrs 2 mos

    I led the turnaround of the Mars business in Spain. The business is called Multisales business since it includes the three core Segments for Mars, being Chocolate&Ice Creams (Twix, M&M's, Maltesers, Mars, Bounty, etc,), Petcare (Pedigree, Whiskas, Sheba, Cesar, Perfect Fit, etc.) and Food (Uncle Ben's, Suzi Wan, etc.)

  • Sales & Site Director
    Oct 2003 - Oct 2005 · 2 yrs 1 mo

• Procter & Gamble (7 yrs 2 mos)
  • Customer Team Leader
    Jan 2002 - Oct 2003 · 1 yr 10 mos

    I led the multifunctional teams for Carrefour, Auchan and El Corte Ingles. These teams included direct responsibility over the whole business, including areas such as marketing, consumer and shopper insights, sales, logistics, finance or KAM

  • Different assignments in different departments in Sales, Marketing and Supply Chain
    Sep 1996 - Dec 2001 · 5 yrs 4 mos