Los Angeles, California, United States
SENIOR STRATEGIC PARTNERSHIPS & BRAND INTEGRATION / ENTERTAINMENT EXECUTIVE Driven professional with expertise in soliciting, securing, developing and cultivating strategic entertainment marketing partnerships and solutions for properties on multiple platforms: Film, TV, Video Games, Online. Thrive in both independent and collaborative work environments. Strong ability to quickly achieve organizational integration, assimilate job requirements and incorporate new ideas, concepts, methods and technologies. Experienced in managing and engaging teams in the launch of video games and independent films, driving accuracy and efficiency. Creative problem solver with ability to drive revenue growth and consistently exceed profit goals. Specialties: Strategic Partnerships and Alliances Brand Integration/Placement for Film, TV, Video Games and Online Consumer Promotions Interactive Marketing Brand Management Online Advertising Event Marketing Global Strategic Planning Team Management Organizational Development
Manage and secure strategic alliances with key stakeholders in the video game industry. I work closely with video game publishers and gaming strategy clients to develop mutually beneficial relationships that drive revenue and growth. Past and current publisher clients include Tencent/Level Infinite, HoYoverse, Ubisoft, Square Enix, Sega Europe, Sega of America, NCSOFT/ArenaNet, Phoenix Labs, CI Games, Techland, Bandai Namco, Zynga, Frontier Developments, Amazon Games, WBIE, Scopely, Activision Blizzard, Radical Entertainment and Nexon.
SECURED AND CULTIVATED STRATEGIC PARTNERSHIPS FOR FILM, TV, VIDEO GAMES and LIFESTYLE BRANDS IN EXCHANGE FOR PAID MEDIA SUPPORT. Clients and projects included: 1. Watermark Worldwide, LLC: March 2011 - September 2013 • DreamWorks Animation (Madagascar 3: Europe's Most Wanted, Mr. Peabody & Sherman), Sony Pictures (The Amazing Spider-Man) and Warner Bros (Happy Feet 2) • Activision (Call of Duty: Black Ops 2" and "Call of Duty: Ghosts") 2. The Walt Disney Studios: National promotions for theatrical releases "G-Force", "Prince of Persia" and "Tron Legacy", January 2009-June 2010 3. Blizzard Entertainment: National partnerships for "World of Warcraft”, January 2009-January 2010 4. THQ: Developed alternative marketing campaign and secured strategic partnerships and promotions for video game "50 Cent Blood on the Sand", October 2008-March 2009 SECURED AND MANAGED BRAND INTEGRATION PARTNERSHIPS FOR FILM, TV, DIGITAL SERIES AND TWITCH.TV LIVE STREAMS IN EXCHANGE FOR PAYMENT AND PROMOTION. Clients and projects included: 1. LEGENDARY PICTURES: Solicited paid integration and sponsorships for Crackle digital series, "Dead Rising: Watchtower", May-September 2014 2. iiJERiiCHOii, LLC: Secured brand integration and promotional partnerships for "#TheRace" marathon streams on Twitch.tv for Call of Duty: Advanced Warfare, October-November 2014; Titanfall, February-March 2014 and Call of Duty: Ghosts, August-November, 2013 3. DIRECTV, LLC: Solicited paid sponsorships and brand integration for original TV programming, April 2013-October 2013 4. Secured all brand integration for independent films: "Noobz" (comedy), "Awakened" (psychological thriller), "Finding Harmony" (western drama), "The M1 Garand: America's Rifle" (documentary) and "Mucho Dinero" (comedy), January 2011-August 2013
Directed all In-Game Advertising Partnerships, Consumer Promotions, Alternative Marketing and Consumer Event global activities for Vivendi’s entire portfolio of products across four (4) publishing labels, Sierra Entertainment, Blizzard, Sierra Online and Vivendi Games Mobile.