Singapore
Strategic and results-driven marketing professional with a decade of experience delivering innovative marketing solutions and driving revenue growth through comprehensive strategies, relationship management, and data-driven insights. Proven expertise in digital advertising, media planning, and campaign optimization, with a strong background in consultative sales and client engagement. Adept at managing cross-functional teams and complex projects, exceeding performance goals in dynamic environments.
Accenture is a global professional services firm helping clients drive growth through technology, strategy, and digital innovation. - Designed, operationalized, and managed the seamless execution of regional omni-channel campaigns, from strategy, creative, production, and analytics. - Fostered trust and collaboration with senior executives and cross functional teams to optimize campaign performance, develop scalable processes, and streamline operations for accelerated project delivery and exceptional client satisfaction
IRVINS Salted Egg is a Singapore-based snack brand known for its bold, gourmet salted egg snacks that have gained cult popularity across the world. - Cultivated a growth of 164% in e-commerce conversion rates through strategic site optimization, A/B testing, and targeted digital campaigns. - Boosted Return on Ad Spend (ROAS) by 272% across Meta and Google channels by optimizing paid media strategy, improving targeting, and testing creative messaging. - Drove business growth and revenue internationally by establishing brand presence in key regions including the United States and Australia.
Wantedly is a social recruiting platform that connects companies and talent based on shared values and mission, fostering more meaningful and engaged work relationships. - Formulated and drove the growth strategy for Hong Kong & Macau ensuring the adoption and retention of our software product and services. - Propelled a 2,000% increase in the user base by amplifying brand awareness and engagement through targeted social media campaigns, valuable partnerships, and community events. - Expanded the corporate client base by 900% by revamping lead generation, boosting customer acquisition through enhanced strategies, and implementing advanced sales and marketing automation systems.
Red Fuse is WPP’s fully integrated advertising agency dedicated to serving all Colgate-Palmolive brands worldwide. - Orchestrated the content marketing and social media programs across the APAC region, leveraging data-driven insights to optimize engagement and uplift brand awareness. - Influenced client decision-making to increase Meta spend by 1000% through strategic consultation and tailored recommendations. - Championed the development of digital marketing strategies for regional integrated marketing communication (IMC) campaigns, driving alignment across cross functional teams and delivering measurable results.