Dallas-Fort Worth Metroplex
Serving as Executive Director at Charlin Health Services, I aim to lead with integrity, improve organizational systems and financial reporting, and build a sustainable future for our patients and care teams. Graduate of Georgetown University’s Master of Science in Management (MiM) program, with a strong foundation in leadership, strategy, and marketing. Originally from Dallas, TX, I earned my undergraduate degree from Canisius University in Buffalo, NY, graduating Summa Cum Laude with a double major in Management and Marketing through the Honors College. As a 4-year NCAA Division I baseball player, I developed discipline, work ethic, and the ability to lead and communicate with different types of individuals. Raised by two entrepreneurs, I’ve gained hands-on experience across healthcare, non-profit, marketing, start-ups, and customer service. This experience has shaped my passion for mission-driven work and the pursuit of excellence.
• Drive organizational growth across Home Health, Hospice, and Personal Care by aligning clinical, operational, and marketing strategies. • Build and strengthen referral partnerships with hospitals and physician networks to expand market presence. • Implement an agency-wide R-A-G KPI system and Daily Operations Board to increase visibility of key metrics and drive performance accountability. • Optimize financial forecasting and budget planning alongside executive leadership to enhance cashflow and support long-term sustainability. • Streamline operational workflows through process mapping and standardization, improving efficiency and team collaboration. • Direct HR, onboarding, and training initiatives to strengthen culture, engagement, and retention. • Oversee compliance and quality programs to ensure regulatory readiness and continuous improvement across all service lines.
Led the hiring and training of a full-time sales team, expanding outreach to over 200 unique accounts weekly and driving substantial revenue growth. Lead and manage a team of marketing professionals at Charlin, driving execution of marketing strategies and providing guidance on performance. Developed and launched comprehensive training and onboarding programs that ensured seamless integration of new hires. Collaborate with the CEO on key initiatives, overseeing marketing, finance, operations, and regulatory compliance, while providing data-driven monthly reports to the executive team. Led the selection, customization, and integration of the High Level CRM tool, enhancing lead tracking, reporting, and team productivity. Direct both traditional and digital marketing efforts, including SEO, social media, and website improvements, and produced engaging "healthcare edutainment" content to increase Charlin's reach.
Spearheaded Charlin’s social media strategy, achieving remarkable growth across platforms: boosted TikTok followers from 38 to over 2,000 and YouTube subscribers from 8 to over 500. Developed and implemented daily content that enhanced brand visibility and community engagement. Managed SEO efforts, increasing website traffic from under 500 to over 2,500 visitors per month and improving Google Rankings from 140 to 300 keywords through content and technical optimizations. Led and mentored two marketing interns in “boots on the ground” efforts across the DFW metroplex, and collaborated with sales and marketing teams on impactful campaigns. Monitored metrics to refine strategies, moderated user content, and engaged with industry influencers to expand the network.
Work with players ages 7 to 18, on hitting, pitching, and especially catching skills. Help lead youth baseball practices and workouts. Work with players outside of team practice in a 1-on-1, lesson setting. Help players understand strengths & weaknesses and implement drills to find success.
Provided strategic recommendations for Farra Marine’s potential entry into the U.S. offshore wind market. Conducted market research, labor cost comparisons, regulatory analysis (Jones Act compliance), and competitor benchmarking to assess feasibility and risks. Delivered a final presentation to company leadership with a go-to-market strategy, including vessel build options, partnership opportunities, and implications of U.S. tax incentives.
Successfully marketed, recruited, and selected a diverse team of college students for The Quispicanchi Project's Encuentro Companions Program - a 2-month, culturally immersive experience in Cusco, Peru working with our partners and friends in the region.
Drive the mission of The Quispicanchi Project by crafting and executing a dynamic social media strategy for our Instagram accounts. Collaborate closely with the Communications Manager and Director for Social Enterprise to develop content that highlights our relationships, project milestones, and fundraising efforts. Successfully doubled the social media following from 400 to 840 (as of 8/2024), which contributed to generating $100,000 in revenue for 2023—$77,000 in donations and $26,000 in sales for 'Project Fabrica'. Provide ongoing updates to the Project Communications Manager and Executive Director, ensuring alignment and impact.
Leadership position that offers Canisius College students an opportunity to represent and promote Canisius to prospective students, their families, and other guests. Help to educate visitors about the campus life, history, traditions, and achievements of the college through conducting campus tours, supporting recruitment events, and maintaining communication with prospective students when needed.