Greater Philadelphia
As an INTJ, I find myself full of contradictions. I can be cautious yet decisive, ambitious yet quiet, curious yet focused, innovative yet rooted, and humble yet resilient. In life's giant chessboard, I often catch myself assessing strengths and weaknesses of each potential move and counter-move. For me, a short term move only has value accompanied with a long term plan. In a sea of decision-making noise, I have found one can anchor in exploring the quiet patterns illuminated through large datasets. I have learned to embrace uncertainty as the only certainty.
- Executing Competitive Intelligence (CI) Reports including multiple source research, SAS enhanced data prep, macro-analysis, visualizations powered by tableau and a presentation delivered to stakeholders. --Stakeholders receive a preferred geographic footprint (data-supported), benchmark performance data and a robust competitive landscape at each study level. --An example interaction (recently) is that a GFL will use the CI Report data in the Operational Plan after close collaborative efforts. - Co-creating a sustainable, revamped CI process that proactively supports study planning in order to ensure appropriate uptake of data to drive relevant stakeholder decision-making. - My Competitive Intelligence deliveries are designed to support early strategy planning for each new clinical trial through the analysis of epidemiology, medical standards of care, prescribing patterns, new drug licensures in various markets, competing clinical trials, benchmark timelines and performance data. - Enterprising collaboration with various departments and business units in order to leverage key competitive intelligence as part of an enhanced feasibility paradigm. - Collaborate with multiple stakeholders to support efficient operational business plans and a data-centric understanding of external forces (i.e. Epidemiology, Country counts, and Reported sites). - Lead ongoing training of the feasibility aided technologies. Mentor CSU associates as appropriate to influence operational strategy and operational excellence that supports development timelines.
Graduate and Adult Undergraduate Studies - Drove an Integrated Communication Strategy in collaboration with Sales, Marketing (including all digital), and Program Directors resulting in increased enrollments of approximately 8%. - Developed and implemented content-procurement in programs showing declining enrollment (by analyzing Google Analytics and Microsoft Recruiter) which resulted in content revamps of at least 8 different areas of study. - Oversaw specific areas of marketing for over 60 graduate and adult undergraduate areas of study including print and email campaigns. - Liaison to Core Marketing Team for digital marketing endeavors. - Analyzed metrics to change best practice messaging in order to influence customer behavior resulting in higher open and click-through rates.