Jérôme Roussel

Cross-Country and Regional Rally Championships Category Manager chez Fédération Internationale de l'Automobile

Geneva Metropolitan Area

About

An expertise built for more than 25 years by supporting the major stakeholders in motor sport: manufacturers, organisations, promoters, teams and drivers. Now working at the FIA to develop rally and cross-country rally across the world.

Experience

  • Fédération Internationale de l'Automobile (8 yrs 1 mo)
    • Cross-Country and Regional Rally Championships Category Manager
      Aug 2021 - Present · 5 yrs

    • Regional Rally - Category Manager
      Jul 2018 - Aug 2021 · 3 yrs 2 mos

  • Founder and Managing director at Zone Rouge
    Mar 2004 - Jul 2018 · 14 yrs 5 mos

    Creation and development of a communications agency dedicated to motorsport and sports cars Operational tasks: - Team and project management, business development, trade negociation and financial management - Strategic consulting: regular and crisis communication plans, prospective studies, marketing pitches and editorial workflows - Editorial work: press kits, press releases and translations - Event communications: coordination of team and driver communications and PR management - Social media: strategy, community management and coaching - Video production References : - Manufacturers (Renault, Citroën, Peugeot, Alpine & Hyundai) - Organizations (FIA & FFSA) - Promoters (WRC Promoter, Eurosport Events & SRO) - Private teams (Tech 1 Racing, PH Sport & Sarrazin Motorsport) - Drivers (Sébastien Ogier, Anthony Beltoise & Simon Jean-Joseph) - Partners (Total & Red Bull)

  • Digital manager at Fédération Française du Sport Automobile
    Sep 2001 - Mar 2004 · 2 yrs 7 mos

    - Negotiation and operational implementation of editorial and commercial partnerships with M6 TV Group and ISC Ltd. (WRC promoter) - Content management for all FFSA online activities, including the French F1 GP, the Tour de Corse and the Rallye Jeunes initiative - Technical project manager (hosting platform & applications) - Web programming (PHP / MySQL)

  • Product manager at CarBoulevard.com
    Jul 2001 - Sep 2001 · 3 mos

    - Coordination of technical and editorial teams - Quality audit

  • Sports producer at Yahoo!
    Jan 2001 - Jun 2001 · 6 mos

    - Deployment of the editorial strategy - Negotiation and operational roll-out of partnerships