London, England, United Kingdom
I am an unconventional CMO / Founder. I blend creativity, technology and commercial performance to help businesses simplify operations and increase productivity. I am AI native - so I can build a lot of things and save people a lot of time. Also known as a forward deployed operator. I have managed teams of 300+, led global brands turning over £800M plus and built businesses that are either publicly listed or I was part of a successful PE exit. I typically get recruited for "wicked problem solving" - a business has an underperforming team, with an old tech stack and wants to launch a new division or scale fast and just needs it all to work together. I have trained over 200 people to use Claude Code - I am passionate about women using AI at an advanced level and love to help boards understand how AI can be beneficial to their teams while simultaneously driving growth and retaining the workforce.
NED - Value Creation / Investment Advisor - Consumer
As Co-Founder and marketing advisor of Tortilla Mexican Grill since its inception nearly 19 years ago, the journey has been humbling and insightful. Many of the early employees are still with the business and some have returned after many years. We are navigating a period of expansion where we need to modernise the brand, evolve the food and develop a new customer experience. I am involved in all three of those initiatives as the voice of the customer and brand strategist along with leading on commercial performance from an omnichannel perspective. Competencies: Marketing Leadership, Hospitality Management, Consumer Brand Building Our story - https://www.tortilla.co.uk/our-story/
- Building the first world model for brand science in AI / Understanding how AI changes brand strategy - Leading C-Suite / Board adoption on Claude Code / Claude Enterprise ( Some OpenAI too ) - Business transformation at the intersection of AI / Commercial Growth / Business Strategy / Marketing