João Paulo Martins

Founder | CTO | AI/ML Engineer | Data Science

Goiânia, Goiás, Brazil

About

I’m a Machine Learning Engineer and Data Scientist with over 10 years of combined experience in academia and industry, specializing in machine learning, data analytics, and artificial intelligence. Throughout my career, I've tackled a wide variety of projects ranging from optimization and computer vision to natural language processing, consistently delivering impactful, data-driven solutions. As my expertise grew, I became deeply specialized in Natural Language Processing (NLP), particularly focusing on Large Language Models (LLMs) since 2019. I have developed and deployed cutting-edge NLP solutions that enable enhanced user interactions and improved business outcomes. I served as the Co-founder and Chief Technology Officer of Advolve, a startup transforming digital marketing through AI-driven automation. I led the engineering and product organizations, steering the company’s technical vision, scaling our platform, and securing over $6.5M in venture funding. After two years of growth, Advolve was successfully acquired by iFood.

Experience

  • Head of Engineering @ Advolve at iFood
    Nov 2025 - Present · 9 mos

    • Leading the engineering team at Advolve post-acquisition by iFood, focusing on integration within the Ads department. • Overseeing cross-functional collaboration to enhance advertising technology and strategies. • Driving innovation in engineering practices to align with iFood's objectives and market demands.

  • Chief Technology Officer - Co-Founder at Advolve.ai
    Jan 2024 - Present · 2 yrs 7 mos

    In my dual role as AI Engineer and CTO, I spearhead the adoption and integration of cutting-edge AI technologies to revolutionize digital marketing strategies within our organization. I leverage my technical expertise and visionary leadership to drive innovation, optimize operations, and achieve competitive advantage in the market. Here’s a snapshot of my contributions and achievements: Innovation Leadership: Championed the development and implementation of AI-driven solutions, enhancing personalization, customer segmentation, and predictive analytics, significantly boosting marketing effectiveness and customer engagement. Technology Strategy: Formulated and executed a comprehensive technology roadmap aligning with business goals, ensuring our position at the forefront of digital marketing innovation. Cross-Functional Collaboration: Collaborated closely with marketing and product teams to translate business challenges into technical opportunities, fostering a culture of innovation and results-driven performance. Continuous Learning & Development: Kept abreast of the latest AI trends and technologies, applying this knowledge to drive continuous improvement and strategic advantage. Team Leadership & Mentorship: Built and led a high-performing technology team, nurturing talent and fostering a culture of excellence in software engineering and AI applications.

  • Professor at Pontifícia Universidade Católica de Goiás
    Jun 2021 - Present · 5 yrs 2 mos

    Professor do curso MBA em Ciência de Dados. Ministro as disciplinas de Ciência de Dados e Marketing Guiado por Dados.

  • Machine Learning Engineer at Sorcero
    Jan 2022 - Oct 2023 · 1 yr 10 mos

    Machine Learning and MLOps Engineer focused on the development of an MLOps platform in Google Cloud Platform. - Google Cloud Platform (GCP); - Pyspark; - VertexAI; - Kubeflow; - Jenkins; - FastAPI; - Docker; - Tensorflow; - Pytorch; - Scikit-Learn

  • Professor at Faculdade SENAI Fatesg
    Jul 2018 - Apr 2022 · 3 yrs 10 mos