San Francisco Bay Area
I am passionate about digital marketing, leadership development, creating and maintaining meaningful relationships, teamwork, and Bay Area Sports (Giants, Niners, Warriors). Specialties include: Pay-per-click (PPC), search engine marketing (SEM), display advertising, retargeting, real-time bidding (RTB), online lead generation, Account Based Marketing (ABM) strategies, Buyer Journey Mapping, social media management, paid social, content creation, search engine optimization (SEO), social media strategy & alignment, conversion rate optimization (CRO), A/B Testing, and copywriting. Tools: Google Adwords, Bing Ads, Bing adCenter, Adwords Editor, MarinSoftware, AdRoll, LinkedIn Marketing Solutions (InMail, Sponsored Updates, Network Display), Sugar (SugarCRM), SproutSocial, Hootsuite, Jive, Marketo, and EverString.
• Promoted to Performance Marketing Manager to assume strategic role directing digital marketing programs to drive qualified pipeline for the sales team, in addition to my responsibilities in my previous role. • Successfully integrated internal CRM with Google Analytics to achieve full funnel visibility and interpret how prospects interact with multiple marketing touchpoints throughout the customer journey. • Sustained the highest quarter in digital marketing contribution to marketing sourced pipeline (Q3 2018) with a 5.4 qualified pipeline-to-spend ratio. • Partner closely with Sales, Marketing, Internal Systems, and Executive Leadership teams to ensure timely and relevant reports are delivered to key stakeholders.
• Promoted to Digital Marketing Manager after serving in an individual contributor role to manage a content marketing specialist in addition to agency partnerships to support global demand generation activities. • Responsible for owning and driving global customer acquisition strategies via pay-per-click, search engine marketing, online advertising, search engine optimization and content marketing. • Comfortable managing large budgets across multiple regions (NA, EMEA, APAC, LATAM) working with global teams. • Developed A/B testing methodology for landing pages, ad copy, calls to action, etc. (~50% increase in CTR, and ~25% increase in Conv. %) • Created Buyer Journey Map based on research and analysis to drive content marketing decisions that contribute qualified leads and opportunities. • Developed inbound marketing strategies to generate more organic traffic on target keywords. (+20% QoQ) • Regularly report on and offer analysis to key stakeholders (CMO and other executive staff) for all digital marketing activities.
• Promoted to Digital Marketing Specialist after 8 months in an Associate Social Media Marketing Specialist role. (Previously owned marketing strategy for corporate social media communications) • Developed and executed SEO strategy during website migration to new CMS seeing minimal loss in organic, referral, and direct traffic (1000+ pages, -15% loss in web traffic). • Deep understanding of keyword research and analysis for both organic and paid search leading to highly targeted content and relevant campaigns. • Developed and executed strategy for technical, on-page, and off-page SEO. (Reduced technical errors from 5000+ to less than 200) • Manage all planning, creation, execution, and optimization of global PPC strategies (8 regions, 5 languages). • Proven QoQ improvements on KPIs (CTR, cost per acquisition, conversion rate, etc.) • Serve as company SEM/SEO subject matter expert and evangelist in making recommendations, sharing best practices, and alerting to any new trends.
• Responsible for developing and executing strategies and tactics based on marketing objectives • Curated and aggregated valuable industry content to share with global channel partners • Managed multi-authored editorial content calendar for SMB social media properties • Worked with global teams efficiently to achieve business goals • Monitored brand mentions and developed monthly social media reports to attain actionable insights • Represent the Trend Micro brand and the SMB product team, participating in interactive marketing