Greater Chicago Area
The drive for authenticity and relevance has allowed me and the teams I've led, to create a lot of "firsts" for leading global brands, and startups alike. The results have been breakthrough. Firsts: Use of ideas for social impact as hard currency: Samsung / Twitter, Participatory virtual stadium experience: Adidas, Social-to-broadcast integration live, in real time: P&G, Kinect enabled shoppable Red Carpet experience: Microsoft, P&G, CBS CPG integrated web / live experience based product launch: Kraft, Interactive online content: Unilever, CPG digital branded content: General Mills-Pop Secret Cannes Lion for Eastern Europe: IKEA Poland. It requires diverse, whole-brained teams to build these ideas and bring them to market. I'm passionate about leading them there, and about the value it creates.
With the values and purpose led team at BBR, we are changing the "mainly referral" paradigm that has existed in Wealth Management. Not with promotion, but with authentic strategic ideas that create attraction. Building meaningful connections with select audiences.
Leading the marketing and branding efforts of the firm. Responsible for developing and executing strategies to increase business opportunities by creating external strategic communications, targeted market research, and supporting the Portfolio and Wealth Advisory team's efforts to cultivate new business opportunities and enhance the client experience.
Innovation and creativity, transforming businesses into meaningful brands. Zero Dot has worked with P&G, Samsung, Kellogg's, Kraft and Adidas among many others. A multi-disciplinary collective; with expertise in brand strategy, experience design, addressable media, video production, digital transformation, and data powered content. The name, Zero Dot, refers to the starting point. It is a company’s core DNA. It informs and creates authentic behavior. Clients / Partners: Color Communications, Target Data, University of Illinois, The Portfolio Group, Government of Anguilla, Philomedia, Never.no, Toltec Pharmaceuticals, Farmer’s Fridge, Tongal, Optimus, Backyard Productions, Matter More Media, Cutters Studios.
Helped build a growing portfolio of distinct spirits brands including Heaven's Door Whiskey, in partnership with Bob Dylan, and Stolen (Smoked Rum, Whiskey). We deliver great products and great experiences.
StarcomMediavest Group In my role, I helped spark and lead the functional and cultural transformation from media company to global idea company which continues at Publicis Media today. Working across the portfolio and geographies, and in collaboration with all disciplines, my team and I were instrumental in the invention of a new classification of creative product for brands: the connected experience. It has since been embraced by the industry, and is a growth engine for new revenue at Publicis Media. Integrating elements of data & analytics, content, ad tech, platform innovation, and media owner partnerships, Experience Design played a significant role in new business successes including: Anheuser Busch, Samsung, P&G regional, Converse, Quicksilver, EA, AirBnB and Coke, among others. We contributed toward a positive change in perception and position in the industry. In 2014, SMG was awarded most Effective Agency Network by The Effies, Festival of Media Agency of the Year, and Agency Network of the Year in Cannes. I served on both the Global Leadership Group and Global Product Committee
• Recruited to a mature but stagnant 60-year old advertising agency to transform it from a traditional “advertising” company into a platform agnostic, consumer and idea driven organization. • Grew top line revenue by over 20%. • Led the successful transformation of a 400 person legacy brand steward into fully integrated, future ready, consumer driven idea company. • Established digital strategy and execution, content creation, and product design functions. Created first digital video content for General Mills. Built first online interactive experiences for Unilever. New business growth tripled, with H&R Block, SuperValu, and Famous Footwear. • First awards from Cannes and Effies in 20 years.