Roscoe, Illinois, United States
Global Revenue Enablement | Commercial Transformation | GTM Strategy 13+ years in SaaS Enablement with a proven impact on revenue output! I started my career as a Training Petty Officer in the U.S. Navy where I learned that the best training doesn't just transfer knowledge, it changes behavior and drives results. That belief has shaped everything I've built in the years since. Today I lead Revenue Enablement functions for global SaaS organizations, specializing in connecting enablement strategy directly to business outcomes. I build systems that move revenue, improve forecast predictability, and make sales teams measurably better at their jobs. Over the course of my career I've: • Certified 100% of quota-carrying reps on MEDDPICC in under 4 months, improving pipeline hygiene and lifting late-stage deal conversion by 10–15% • Driven 25% increases in sales productivity and 15% YoY revenue growth through holistic GTM enablement strategies • Unified Sales, Customer Success, and Partner Enablement into cohesive GTM readiness models — cutting redundant content by 40% and accelerating product launch readiness by 30% • Scaled onboarding programs for 300+ new hires annually and LMS certification to 90% completion across 2,000+ channel partners Frameworks I've worked with include MEDDPICC, Command of the Message, Challenger, ADDIE, Kirkpatrick, and OKRs. If you're building or scaling a Revenue Enablement function and want to talk strategy, swap ideas, or explore working together, let's connect!
• Led global Sales Enablement strategy across AMER, EMEA, and APAC: Scaled a high-performing team of 4 and delivering 15+ cross-functional programs per quarter with 95% on-time execution; implemented a structured intake and prioritization model that reduced ad hoc requests by 30% and increased focus on strategic, revenue-driving initiatives. • Championed enterprise-wide adoption of MEDDPICC: Certified 100% of quota-carrying reps within four months; equipped frontline managers with structured deal inspection and coaching frameworks, increasing CRM qualification completeness from 45% to 80% and improving forecast accuracy. • Built and operationalized an OKR-driven enablement model: Aligned to GTM strategy and revenue priorities; established executive reporting cadences and performance dashboards, increasing visibility, accountability, and cross-functional alignment across Sales, Customer Success, and Partner organizations. • Unified Sales, Customer Success, and Partner Enablement into a global GTM readiness model: Introduced governance frameworks for planning, launch execution, and content lifecycle management, reducing redundant content by 40% and accelerating product launch readiness timelines by 30%. • Designed and executed segment-specific enablement strategies: (Enterprise, SMB, High-Velocity), enabling tailored value selling and customer engagement approaches; increased rep engagement by 25% and improved segment-level pipeline conversion rates by 8–12%.
Presented to an online audience where to focus your attention for top, mid, and bottom funnel metrics to forecast weeks in advance.
• Stood up a centralized Enablement function: Eliminated silos across Sales, Partner, and Customer Success teams. • Designed and launched a holistic GTM enablement strategy: Spanning content, training, and performance support while driving a 25% increase in sales productivity and 15% year-over-year revenue growth. • Unified Sales, Marketing, and Product: Redesigned sales process, resulting in a 30% improvement in sales cycle efficiency and a 20% increase in cross-functional collaboration scores. • Built and delivered advanced sales training: Workshopped on selling techniques and product knowledge; post-training assessments showed a 40% proficiency increase and a 25% higher conversion rate within six months. • Implemented Sales Technology Solutions: Led the implementation of a new sales analytics platform, 85% utilization, 15% lift in early stage conversions. • Measured Established a KPI framework: Tracked win rates, deal size, and time-to-productivity; continuous optimization drove a 20% lift in overall sales performance and cut new hire onboarding time by 15%.
• Streamlined and enhanced the onboarding experience by assessing processes and guiding new hires through a structured framework, accelerating their integration and productivity. • Served as a trusted instructional design advisor to cross-functional teams, providing strategic guidance to ensure training initiatives met organizational objectives and learner needs. • Orchestrated the successful execution of sales-related events by managing critical components, including corporate communications, vendor negotiations, and speaker preparation, ensuring seamless delivery and impactful outcomes.
• Built the Enablement function from the ground up: Delivered measurable improvements in ramp time, win rates, and sales productivity. • Developed and scaled a comprehensive sales enablement framework: Supported 50+ GTM team members with targeted content, role-based training, and continuous coaching; increased content utilization by 40% and reduced rep content search time by 30%, improving sales productivity and execution consistency. • Designed and delivered role-based onboarding and continuous education programs: Reduced new hire ramp time for SDRs, AEs, SEs, and CSMs by 25%, achieved 90%+ onboarding completion rates, and increased early-stage quota attainment by 15%. • Produced bi-weekly video newsletters to communicate cross-functional updates and offerings from Marketing, Operations, and Product teams, fostering alignment and awareness with 90% engagement. • Partnered with Sales and GTM leadership to align and operationalize enablement initiatives: Secured executive sponsorship across 5+ functional leaders; drove 90%+ participation in key programs and ensured 100% alignment of enablement efforts to strategic business priorities. • Consulted with cross-functional teams to develop and implement instructional strategies that enhanced learning outcomes by 30% and drove sales performance improvements by 15-20%.
• Created and scaled a global Enablement function: Introduced structured onboarding, MEDDPICC adoption, and content governance. • Partnered with SMEs and senior leaders: Assessed business priorities, identify knowledge gaps, and design strategic learning initiatives by ensuring alignment between enablement investments and long-term revenue objectives. • Built and standardized scalable training frameworks: Across Sales Enablement and cross-functional teams, establishing consistent global sales practices that contributed to predictable, year-over-year revenue growth. • Designed and facilitated Sales Academy onboarding programs: 300+ new hires annually, equipping reps with the tools, methodology fluency, and product knowledge needed to reach peak performance faster. • Owned and optimized the Docebo LMS: 2,000+ channel partners, driving certification completion rates to 90% and achieving measurable improvements in partner engagement and readiness.