Greater Seattle Area
Strategic Revenue Operations executive with 12+ years of progressive leadership driving measurable sales growth, team performance, and market expansion. Expertise in leveraging data-driven insights to identify growth opportunities and implement impactful revenue strategies that enhance financial performance with a Portfolio over 900M. Proven track record of increasing Annual Recurring Revenue by 17–18%, managing $300M+ ARR portfolios, and leading sales organizations of 400+ associates across 35+ territories. Expert at aligning cross-functional teams, deploying sales technology stacks, and executing data-driven strategies that consistently exceed revenue targets. Recognized for transforming sales operations from process-driven functions into strategic business partnerships that accelerate growth.
• Spearheaded a strategic business partnership model within sales operations, shifting from process-driven work to proactive sales collaboration—resulting in a 17% increase in Annual Recurring Revenue (ARR) and $51M+ in incremental revenue growth. • Defined and managed 35 quota territories for 400+ Sales Associates, establishing performance benchmarks, sales quotas, and a robust go-to-market framework that improved territory attainment rates by 22%. • Led strategic planning and execution of 6 intra-sales team operational frameworks, aligning team goals with company-wide revenue targets and reducing sales cycle time by 15%. • Directed implementation of automated sales workflows, optimizing 80+ processes across 4 departments and reducing manual effort by 60%, enabling the sales team to increase client-facing time by 25%. • Managed and optimized 9 enterprise sales and business systems (Salesforce CRM, Workday, PowerBI, Lative, Gainsight, Adaptive), increasing reporting accuracy and enabling data-driven sales decisions that reduced forecast variance to under 5%. • Facilitated executive-level strategic planning sessions with C-suite stakeholders to assess sales effectiveness, resulting in 3 major go-to-market pivots that each delivered $10M+ in pipeline growth. • Built and maintained relationships with 50+ key internal and external partners to drive successful product launches, consistently achieving launch revenue goals within 90 days.
• Managed financial oversight of a $300M ARR portfolio, delivering monthly revenue reporting and strategic financial analysis that informed $50M+ in annual sales planning decisions. • Evaluated and redesigned end-to-end customer journey and sales processes, driving 18% revenue growth through targeted strategic initiatives and improved sales methodology. • Led a revenue operations team of 12 professionals, overseeing forecasting strategies, territory management, and sales alignment initiatives that improved operational efficiency by 30%. • Directed cross-functional collaboration across 6 departments (sales, marketing, product, finance, customer success, operations), centralizing insights that reduced duplicated effort and accelerated deal velocity by 20%. • Owned full forecasting cycle—daily through annual—aligning 400+ sales rep targets with organizational revenue goals and maintaining forecast accuracy above 92%. • Implemented upgraded data management systems and analytics tools, elevating data quality scores by 35% and enabling real-time sales performance tracking for leadership.
• Led revenue and workforce strategy across 36 regional locations, managing stakeholder relationships and enforcing standardized sales and operational procedures that drove consistent performance. • Developed data-driven staffing forecasting models using historical revenue data, reducing labor cost variance by 18% while meeting seasonal revenue demands across all 36 sites. • Managed comprehensive budget planning and resource allocation, ensuring seasonal sales operations were adequately staffed—contributing to a 12% YoY improvement in regional revenue targets. • Launched strategic talent acquisition partnerships with 15+ staffing agencies and universities, reducing time-to-hire by 25% and building a pipeline of high-performing sales talent.
• Deployed and configured a revenue operations tech stack including Gainsight for customer health monitoring and a full Salesforce instance overhaul—migrating 5,000+ customer records, rebuilding pipeline reporting. • Designed and implemented end-to-end revenue reporting framework, consolidating data from 3 disparate systems into a single source of truth that reduced reporting cycle time by 45% and enabled leadership to make faster, data-informed revenue decisions. • Established revenue operations cadence including weekly pipeline reviews, monthly funnel analysis, and quarterly business reviews (QBRs) aligned to sales targets—improving forecast accuracy by 28% and creating visibility into $12M+ in annual revenue activity. • Built the Workforce Management department from the ground up, creating SOPs and infrastructure that scaled to support a 40% increase in call center productivity within 12 months. • Improved Net Promoter Score (NPS) through process redesign and customer experience improvements, directly impacting repeat purchase rates and upsell revenue. • Led WFM software deployment and owned all forecasting, scheduling, and analytical planning across multiple lines of business, reducing overtime costs by 20%.