Singapore
• Expertise in Mobile Performance Marketing and Account Management in Adtech • Specialise in Greater China Region (GCR), South East Asia (SEA) and Australia gaming, fintech, e-commerce clients • Graduate of SMU's Bachelor of Business Management (2013-2017): Double Major in Marketing and Strategic Management • Recipient of SPRING Singapore Executive Development Scholarship 2013 • Held leadership positions in University: Vice-President of SMU Arts & Cultural Fraternity and Chairperson of SMU Arts Festival 2015 • Participated actively in global and regional competitions: World Dance Olympiad 2011 in Moscow, S24 Competition 2014 in Singapore and numerous dance productions Contact me at [email protected]
• Manage APAC user acquisition and re-engagement global campaigns, in various industries such as gaming, fintech and e-commerce • Monitoring of campaign performance to optimize towards hitting clients’ KPI goals via machine learning engines and data analysis • Pioneered the establishment and growth of the China market, with revenue growing by >400% YoY • Identify new business opportunities among existing clients to upsell whenever possible • Worked closely with senior marketing leaders on the agency & direct client side for growth plans and QBR presentations
Enforcement: • Investigated cases involving businesses that engage in unfair trade practices • Filed for injunctions and issued commitments to businesses that engage in unfair trade practices • Undergone undercover roles and recorded statements as part of investigation duties Outreach: • Developed and executed outreach plans to increase the public’s awareness on consumer rights and unfair trade practices • Worked closely with various trade associations and industry partners to provide outreach to businesses through talks and events • Planned and executed the “Consumer Protection Roadshow”, with interactive game booths and a video production • Led the engagement and partnership with Money 89.3FM, Oli 96.8FM and Capital 95.8FM for radio show collaborations • Represented CCCS on Capital 95.8FM radio show to educate listeners on unfair trade practices and consumer rights • Issued media releases for concluded cases International Relations: • Represented CCCS at the ASEAN Committee on Consumer Protection (ACCP) Workshop in 2018 and 2019 at Manila and Tokyo/Kyoto respectively • Represented CCCS at the International Consumer Protection and Enforcement Network (ICPEN) Conference 2018 at Istanbul, Turkey • Organized seminars and meetings with officials from foreign counterparts
• Engaged SMEs to diagnose and understand their human resource capability needs, primarily through using the HR Diagnostic Tool • Organized networking events with SMEs to share on grants available for their human capital development plans
• Evaluated local start-ups applying for the Action Community for Entrepreneurship (“ACE”) start-up grant • Evaluated Young Entrepreneurs Scheme for Schools (“YES! Schools”) applications and participated in the development of the learning curriculum for students • Organized the ACE 10th anniversary event • Organized networking sharing sessions among entrepreneurs and incubators