Bengaluru, Karnataka, India
Starting my professional career as an IT professional with one of India's largest IT services company, I switched to Strategic Marketing and Communications at MICA, Ahmedabad. Sports, Media, and Marketing are some of my interest areas.
Lead, Media Strategy and Gaming Segment for a leading Global Chip Manufacturing Brand - Strategized data-led marketing efforts across online & offline retail channels to increase brand awareness and consideration for laptops & desktops powered by Brand’s chips - Developed & executed online & offline marketing plans for the Gaming segment to increase brand awareness and market share - Led Consumer Strategy for key Brand & Product launches in India, leadership events, and AI Summits Marketing Strategy & USA GTM for a Global Observability Platform - Strategized and executed paid and organic marketing across digital channels driving increased brand and product awareness in the USA market across key target industries - Led strategic focus on awareness, consideration, & conversion through digital marketing campaigns to maximize lead generation - Curated & deployed a robust Lead Scoring Framework that analyzed profiles at scale across categories, parameters, and weightages to identify the high-intent MQLs
- Led a social media management team of 25+ individuals spanning 10+ sports brands including Gujarat Titans, Sony LIV, RFYS, Prime Volleyball League, Zee, Seattle Orcas, JioCinema - Responsible for internal profitability across clients, new business development, growth of existing business – lead a portfolio of INR 10+ Cr across 2023 & 2024 - Led client success which included short & long term social media planning, strategic roadmap, defining objectives, targets, growth KPIs, digital paid media strategy - Led strategic planning of Fanalytics for an Gujarat Titans (fan acquisition, retention, and commercialization) across mobile apps, website, and social media - includes fan growth, analyzing fan UX, funnels, digital paid media strategy, and performance analytics. Led the growth of fans’ first party data across Website, App, WhatsApp, Tickets, and Merch - Led an IPL Team's digital growth from 0 to a follower base of 8 Mn across IG, Twitter, Facebook, YouTube. Led the social media launch of the team, collaborating with the Branding and Marketing team. Led 0 to 5L+ App Installs with sharp focus on user acquisition
- Collaborated and drove key organizational strategic initiatives across Data, Tech, and Content business units - Strategized and executed large scale brand projects such as BCCI, Boost Stamina Meter, boAt, Upstox CricIndex, KIYG, RB Leipzig, and Tata Mumbai Marathon (Franklin Templeton) to name a few across tech & social media - As a part of the business and strategy team, focused on business growth, and led key strategic pitches
- Analyzed & drove regular cadence of organization profitability to highlight cost efficiencies, sales pipeline, and revenue/cost targets - Led key operational initiatives across business units to improve overall process efficiency - Led key CBO relationship with partner CXOs to drive business outcomes
Digital Business Strategy for India’s Leading NBFC - Contributed to Business Process Reengineering for the organization - analyzed the process gaps, opportunities for automation in the loan disbursement user journey through mobile app, potential investment, and process efficiency - Collaborated with the NBFC’s product team to re-launch the personal loan app with enhanced features, QA testing, UI/UX briefs, and deployment Internal Business Development - Contributed to RFPs to respond to major conglomerates in Sri Lanka. Formulated business cases to integrate groups’ multiple business units on a single digital platform and map customer journeys of each unit to the platform
- Developed pseudo algorithm for the Data Analytics Team for a leading sports broadcasting organization involving FIFA World Cup 2018. Also worked with the Social Media Team on Competition Analysis for global practices in social media content strategy. - Worked on content strategy for Yahoo Cricket involving stand-up comedian Sorabh Pant. It involved Research and Ideation of concepts for themes of episodes. Content ideation for supporting graphics for the videos. - Worked on strategy for the National Kabbaddi Team's signature campaign. It involved ideation of a 360° campaign for the intended target audience. It also involved online content creation strategy, content distribution strategy using India's top sports broadcaster's digital assets. - Developed Digital content strategy for a leading scoring website. It involved social media trend analysis, competition analysis, in-season/off-season content ideation and social media strategy for India’s Tour of England 2018. - Worked on Research Project “Indian Sports Fan Persona”. It involves Primary and Secondary research, in-depth interviews, literature review, and content analysis.
Part of team that handled asset management project for a multinational aerospace and transportation company based out of Montreal, Canada. Responsibilities: - Defined QA KPIs for client’s enterprise asset management software platform – applicable to traditional and agile ways to improve client’s operational efficiency - Ideation and execution of business solutions to reduce lead time of technical issues - Reporting and comparative analysis of operational performance on weekly basis
Part of one of world's most reputed corporate training center in Mysore. - Trained in different concepts of coding using Object Oriented Programming - Worked on Python language and MVC architecture in programming during Generic training - Worked on Java(J2EE) language and Hibernate framework using Eclipse IDE during Specialized training