Singapore
Currently driving Brand Marketing at Kerry Consulting, developing impactful strategies across a spectrum of sectors including Financial Services, Commerce, Technology and Sustainability. I specialise in digital marketing campaigns, employer branding, design and video production, leveraging my in-house and agency experience to enhance brand narratives and drive engagement.
In-charge of setting and executing branding, marketing and design strategy, driving tangible growth for the company. I also work closely with internal practice leaders and stakeholders to ensure high-quality outward facing image for the consultancy.
As the Brand Marketing Coordinator, I was tasked with executing recruitment marketing strategy for the consultancy across a wide portfolio of industries and sectors including Financial Services, Technology, Commerce, Human Resources and Sustainability. Collaborated on the company's brand refresh to implement new logos, branding guidelines and an improved website.
Managing social media accounts, curating content that parallels the Emergent Films mission to ‘produce unorthodox audio-visual tales’. Past: Worked on the brand refresh for Emergent Films, including logos, typeface, brand identity and usage guidelines. Collaborated on website revamp, optimising content for Webflow (initial website hosted on Wordpress).
Project management and digital account servicing for multiple clients. Working on integrated communication projects including research, implementation, optimisation and gathering performance data of campaign activities. Active collaboration with the design team to curate suitable creative content for each stage of the client’s digital journey.
Planned and executed campaigns related to employer brand and recruitment marketing, content creation, optimization of social platforms and the migration of the grab careers site. Designed marketing and campaign assets, produced videos for recruitment marketing efforts and curated content to increase the quality of the recruitment pipeline. International Womens' Day Video - 69k+ Organic Impressions Local Hiring Video - 62k+ Organic Impressions
Designed social media content for clients, ranging from daily Instagram posts to Facebook profile banners. Contributed to the work produced by Metia Digital Group for its Fortune 500 clients.