Berlin, Berlin, Germany
CEO | Digital Transformation & AI Strategy | Harvard AMP Driving Profitable Growth & Digital Evolution in E-commerce and Media I am a CEO and Strategic Operator with two decades of experience scaling digital platforms and navigating complex market transitions. My expertise lies in bridging the gap between traditional business models and the next era of AI-driven commerce and content. Currently, as CEO of idealo (Axel Springer Group), I lead one of Europe’s leading shopping and price comparison platforms, overseeing a business generating up to €350M in annual revenue. My focus is on operational excellence, user-centric product innovation, and maintaining idealo’s position as a market leader in a highly competitive global landscape. Core Competencies & Strategic Value: • P&L Leadership & Scaling: Proven track record in managing large-scale digital portfolios. Notably, I was one of key drivers in the digital transformation of Ringier Axel Springer, contributing to the shift from 8% to 90% digital revenue share through organic growth and strategic oversight. • AI Strategy & Future-Proofing: In 2024, I completed a high-level strategic mission in Silicon Valley on behalf of Axel Springer. By engaging with 180+ AI and tech executives, I provided the strategic intelligence used to inform the Group’s long-term AI roadmap and business model evolution. • Platform Transformation: Served as a long-term leader and Co-Manager of Onet.pl, contributing to its evolution into the largest news media brand in the EU. I played a central role in achieving the brand's strongest financial performance in its 25-year history. • M&A & Board Governance: Extensive experience in regional market expansion and M&A integrations (including Čas.sk, Blesk.cz, Blic.rs, Blikk.hu, Onet.pl, Jakdojade). I am a Harvard AMP alumnus and an active member of the International News Media Association (INMA) AI Council. Professional Influence: • CEO, idealo: Driving growth for a top-tier European e-commerce ecosystem. • Industry Leadership: Vice President of the International Advertising Association (IAA) in Poland and Founding Member of IAB Serbia. • Strategic Advisor: Regularly advising boards on the intersection of media, advertising, and generative technology. I thrive at the intersection of operational discipline and technological innovation, focusing on building resilient organizations that can outperform in volatile digital markets.
Steering the world’s leading e-commerce price comparison platform across 6 European markets. I lead an organization that serves as the critical interface between 50,000 global merchants and millions of consumers, managing a high-frequency ecosystem of 2 billion+ live offers. My mandate focuses on scaling market share, driving AI-led product innovation, and maximizing the enterprise value of Axel Springer’s premier shopping asset.
Shaping Global Standards & Industry Governance I lead the Polish chapter of the world’s most influential multi-sector advertising trade association and represent the region on the IAA Global Board. My focus is on championing industry transparency, driving digital innovation, and fostering a collaborative ecosystem between brands, agencies, and media owners. • Global Governance: Serve as a member of the Global Board, contributing to the strategic direction of the IAA across 56 countries and ensuring the interests of the regional digital market are represented at a worldwide level. • Industry Advocacy: Act as a key spokesperson for the Polish advertising and media sector, engaging with regulatory bodies and political stakeholders to shape the future of the digital economy. • Knowledge Leadership: Orchestrating high-level forums for C-suite executives to address the impact of AI, privacy regulations, and evolving consumer behavior on the global advertising value chain.
Driving Group-Wide Digital Dominance & Post-Merger Integration I held P&L and operational oversight for Poland's most influential digital media and e-commerce portfolio. My tenure was defined by the aggressive acceleration of digital revenue and the structural modernization of the group’s corporate architecture. • Portfolio Management at Scale: Managed a powerhouse ecosystem of 15+ market-leading brands, including Onet.pl (the nation’s largest portal), Business Insider, Forbes, and Newsweek, alongside a high-growth e-commerce cluster (Skapiec.pl, Opineo). • Strategic Transformation: Played a pivotal role in the group’s evolution from 8% to 90% digital revenue, ensuring top-line growth while transitioning legacy print entities into high-margin digital platforms. • E-commerce & Monetization: Oversaw the integration of affiliate networks (Moneteasy.pl) and marketplace assets (Lamoda.pl), creating a diversified revenue stream that insulated the group from market volatility.
Executive AI Fellow | Axel Springer Group (San Francisco / Silicon Valley) Strategic Intelligence & AI Business Model Architecture Selected to represent Axel Springer’s global interests (Politico, Business Insider, BILD, idealo) in the Bay Area. My mandate was to evaluate the seismic shifts in the AI landscape and translate those insights into actionable group-wide strategies for the next decade of digital growth. • Strategic Advisory: Provided the Group Executive Board with high-level intelligence on the impact of Generative AI on media monetization, search ecosystems, and consumer behavior. • Ecosystem Building: Established a strategic network of 180+ C-suite executives, AI researchers, and Venture Capitalists to identify emerging technologies and potential investment targets (M&A/VC). • Product Ideation: Developed frameworks for AI-driven media and marketplace products, specifically focusing on how to leverage Axel Springer’s proprietary data to create defensive moats against LLM disruption. • Global Partnerships: Acted as the bridge between Silicon Valley’s technology leaders and Europe’s leading publishing house to explore data-sharing partnerships and co-development opportunities.
COO Onet & Board Member | Ringier Axel Springer (CEE & Poland) Dual-Mandate Leadership: Regional Strategy & Local Operational Excellence In this dual-capacity role, I balanced high-level Group governance across 8 European markets with direct operational P&L responsibility for the Polish digital media and e-commerce portfolio. • Group Board Mandate (CEE): Provided strategic oversight for the digital media business across 8 countries, ensuring cross-border synergy, unified technology adoption, and scalable revenue models. • Operational Leadership (Poland): As COO, I directed the operations of a dominant digital ecosystem, including Onet.pl (the largest portal in the country), Business Insider, Forbes, and a suite of high-traffic lifestyle and e-commerce brands (Skapiec, Opineo). • International Brand Scaling: Successfully spearheaded the pan-European rollout of Noizz, scaling the brand into 6 European markets and establishing it as a leader in the Gen-Z media segment. • Digital Maturity: Championed the transition of traditional print legacies into digital-first powerhouses, significantly increasing the group’s digital valuation and market share. • Network & Influence: Cultivated deep-rooted connections with key decision-makers in advertising, startups, and politics across the CEE region, facilitating market entry and strategic growth.