São Paulo, São Paulo, Brazil
I've always had a deep interest in people and their relationships - with others, brands, messages, words, symbols, products, ideas, concepts - and how to turn this into action. That's how I ended up in the advertising business. To grow, we must never stop learning. An eternal student, I have to offer decades of experience acquired in practice with many of the best teachers life could offer someone. I've learned why a concept is more valuable than an idea. Why, no matter how much things change, simplicity rules. Why, we must never forget, we're only humans. The first 15 years: Copywriter at agencies like McCann, Deck Propaganda, Itapeva Ever since: Art Director at Y&R, Synapsys, newcomm/Bates, Duda and other
Managing the relationship between the Mercedes-Benz Club Brasil and its members, planning the future, improving partnerships, valuing the brand and its ClubCard through effective actions to our members. Also, managing, creating and publishing the Mercedes-Benz Club Facebook page. A very interesting and valuable experience.
Alessandro Novais, Alex Miranda, Paulo Iglecia, Anysio Espíndola, Priscila Buchalla, Adriana Takeuchi, Thales Augusto Corrêa, Rodrigo Uehara, Juliana Baliero, Flávia Bueno, Gabriel Simonati, Ricardo Seles Clients: Syngenta | PPM, Syngenta Lawn & Garden, Pulsar, Nissin, Gama e Souza, Itaiquara
Worked with amazing people like: Denis Moses, Renan Bulgari, Gladys Esher, Tati Tatsch, Heitor Bisi, Michelle Schlatter, Rodrigo Uehara, Andrea D'Biaggio, Chirlen Costa, Alessandro Novais, Paulo de Jesus Clients: MaxHaus, Bairro Novo Odebrecht, Stuhlberger, Syngenta, Monsanto, Bayer CropScience, SP Market, Colégio Albert Sabin
3+ years dedicated to Brazil's largest retail store: Casas Bahia. Created Super Casas Bahia's first three campaigns. Worked with amazing people like: Mané Zanzoti, Roberto Cardoso Jr., Nick Casabona, Osvaldo Speratti Client: Casas Bahia