Lisbon, Lisbon, Portugal
Explore a selection of my work across fashion, luxury hospitality, and lifestyle. From concept to execution. See how design, sourcing, and manufacturing come together. Portfolio available on request. I help purpose-driven fashion, lifestyle, and hospitality brands bring creative ideas to life, from concept to production, with a rare balance of strategic creativity and grounded execution. With over two decades of experience across design, sourcing, and brand development, I’ve built a reputation as a leader who doesn’t just dream big, I make ideas feasible, manufacturable, and market-ready. I bridge the often disconnected worlds of design vision and operational execution, ensuring that what we create is both inspiring, doable and profitable. Clients, teams, and manufacturing partners consistently describe me as calm, level-headed, and clear under pressure, a steady presence that brings clarity to complexity and momentum to projects. That calm confidence earns trust, reduces friction, and keeps cross-functional collaboration smooth and focused. What I bring to the table: -> Fractional or freelance creative direction, from brand refreshes to capsule launches -> Sourcing and product development strategies aligned with pricing and margin targets -> Trend scouting and design leadership grounded in what can actually be made -> Collaborative team mentorship and leadership -> A proven ability to turn creative ideas into scalable, commercially viable solutions As an educator and design collaborator with top fashion institutions, I also enjoy mentoring emerging talent, helping them connect the dots between imagination, industry, and impact. I love working with brands that are redefining what fashion looks like, with purpose, style, and substance.
Lead end-to-end design and manufacturing strategy for luxury hospitality clients including Hilton, Rosewood, Six Senses, and Auberge Resorts. Develop custom uniform programs aligned with each property’s brand identity, cultural context, and guest experience goals. Oversee global (Asia) & local (EU/Portugal) sourcing and production, ensuring premium quality, sustainability, and on-time delivery across leading global manufacturing partners such as KLOTH & OceanR. Key projects: ✧ Southern Dunes (Saudi Arabia, Six Senses) ✧ Crans Montana (Switzerland, Six Senses) ✧ Waldorf Seychelles ✧ Wildflower Farms NY (Auberge) ✧ Kona Village Hawaii (Rosewood) ✧ Independente Comporta/Lisbon
Provide seasonal trend insights, design validation, and product development consulting for purpose-driven brands across fashion and lifestyle sectors. Support clients from concept to production by combining global trend intelligence, market strategy, and deep sourcing knowledge, with a focus on high-quality, sustainable manufacturing solutions. Selected projects include: ✧ RW&Co./Reitman's: Delivered seasonal trend direction and style validation aligned with customer segments and commercial calendar ✧ Matize Golf: Led design development for a modern golf apparel brand, aligning function, fit, and fashion ✧ NOM Maternity: Provided expert fitting consultation to support performance and comfort during product development ✧ Neude. : Lead product development, localized sourcing and production. Leverage long-standing relationships with global & Portuguese manufacturers to connect brands with the right production partners and streamline design-to-market timelines. Known for balancing strategic insight with practical execution, helping brands build product lines that resonate, sell, and scale.
Directed seasonal design strategy for ISTO., a purpose-driven sustainable menswear brand made in Portugal. Created luxury essentials with a focus on transparency, traceability, and circularity in the supply chain. Collaborated cross-functionally with CEO, CMO, head of production, e-commerce, and sourcing teams to ensure commercial and brand alignment. Refined product development processes to reduce lead times and improve margin without compromising quality.
Directed design and development for all tailored and casual apparel categories including wovens, knits, bottoms, jackets, skirts, and outerwear. Managed a team through the creation of 400+ programs and 1,000+ colorways per season, from concept to showroom. Co-led trend forecasting and seasonal color direction in partnership with EVP of Design. Partnered with merchandising and e-commerce teams to craft monthly drops aligned with customer behavior and brand priorities. Led sourcing collaboration with vendors to co-create capsule collections, improving agility and market responsiveness.
Professor for Fashion Studio: Concepts & Criteria BFA class