Washington DC-Baltimore Area
Industry recognized marketing and communications leader, with over two decades in IT sales and marketing to the public sector and healthcare verticals. I am a passionate story teller and builder of brands that speak to business outcomes and values.
• Lead the Americas field marketing team across the U.S., Canada, LATAM, and Public Sector markets. • Collaborate closely with sales leadership to develop a marketing strategy that drives growth. • Focus on increasing engagement with new logos and accelerating initiatives with existing customers.
Iron Bow Technologies is a leading IT solution provider dedicated to successfully transforming technology investments into business outcomes for government and commercial clients. As VP, I led the marketing team and GTM strategy in partnership with sales - driving growth in excess of $1B in annual revenue. I was also responsible for launching Iron Bow Healthcare to the healthcare marketplace in 2015 and the build out of their GTM messaging and plan, aligning Iron Bow's digital health solutions to the needs of hospital systems nationwide.
As the head of the Marketing & Communications, responsibilities include: • Department head of 8 person team with responsibilities including creative/graphics, internal and external communications, web/digital presence, PR and Media, Partner Marketing, Events, Marketing Automation/Campaigns, social media presence • Internal Communications plans and strategy across a disparate workforce • Responsible for managing a budget of over $4 million and driving profit to the bottom line through marketing as a service offerings to Iron Bow partners (Dell, Cisco, EMC, HP etc) • Responsible for managing the rollout and branding of Iron Bow Healthcare Solutions • Lead team in the branding and go to market strategy for two new products, the MEDiC and CLINiC into commercial, federal and global markets • Developed and executed internal communications plan to increase employee communication, collaboration and morale to a disparate workforce • Aligned closely with sales to develop and market (TED) Telehealth Education Delivered, a demo vehicle providing education to Veterans Affairs clinicians
• Created partner marketing program, inclusive of the creation and execution of annual sales conferences, internal events, tradeshows, advertising campaigns, demand gen, internal promotions and communications • Managed all partner marketing relationships and with a deep understanding of the various marketing programs to include: Cisco, Dell, HP, McAfee, Polycom, NetApp, and EMC • Worked with sales teams and alliances to create and execute marketing plans across multiple verticals to support and accelerate sales for targeted customers • Created processes and controls with finance department to manage accounts payables and receivables of all MDF transactions in excess of $1.5 million annually • Responsible for channel marketing budget and forecasting (over $1.5 million annually) • Worked with sales teams across all business units (product and services) to develop vertical market strategies
• Planned and executed the go-to-market strategy for 50+ partners to the federal and state and local markets • Responsible for researching market conditions, competitor analysis and implementing strategy changes as needed • Developed and executed on a company-wide plan to push display products working with a cross functional team • Negotiated costs, determined contract discounts and pricing with various OEM’s • Developed co-branded promotional materials such as collateral, case studies, end user promotions, shows, events, webinars, email and direct mail • Managed product lifecycle of SKU’s for key partners • Assisted sales team in quoting and configurations for thin clients and video conferencing solutions • Managed backlog and inventory and assisted order management in process orders for customer deadlines • Responsible for negotiation of COOP, MDF and SVAI programs • Drove category sales internally through the development of sales tools, incentives and trainings